Fiat Chrysler CEO says Apple’s desire to make a car is an ‘illness’, automobiles are a complex business
Fiat Chrysler CEO Sergio Marchionne has weighed in on the continuing Apple Car rumors. In an interview with Reuters at the Geneva auto show, the executive said Apple should think twice before jumping into making cars. He said automobiles are a ‘complex business’ and it makes more sense for Apple to partner with an existing car manufacturer than do everything itself. The exec felt so strongly about this, he described it as an illness to want make cars independently.
“If they have any urges to make a car, I’d advise them to lie down and wait until the feeling passes,” Marchionne told journalists. “Illnesses like this come and go, you will recover from them, they’re not lethal.”