According to a report from Bloomberg, Nokia is targeting Apple as a potential buyer for its maps business. Nokia has recently been trying to sell its HERE Maps division due to it losing revenue. The report claims that Nokia is seeking around $3.2 billion for its maps business. Nokia first bought the mapping assets in 2008 for $8.1 billion.
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While a native Google Maps iOS app has yet to hit the App Store, Nokia said today it plans to release a new free maps for iOS under the “Here” brand in the coming weeks. “Here” is a cross platform effort for mapping applications that the company described as “the first location cloud to deliver the world’s best maps and location experiences across multiple screens and operating systems.”
San Francisco, California – Today Nokia introduced HERE, the first location cloud to deliver the world’s best maps and location experiences across multiple screens and operating systems. With the new brand, HERE, Nokia aims to inspire a new generation of location services and devices that make the mobile experience more personally significant for people everywhere… To further extend its location services, Nokia is launching a maps application for iOS under the HERE brand.
The new HTML5-based iOS app, also called “Here”, will arrive in the App Store in the coming weeks and feature “offline capabilities, voice-guided walk navigation, and public transport directions.” expand full story