Hewlett-Packard Stories July 26, 2013

Apple wins brand of the year trifecta in first full year under Tim Cook

A Harris poll of almost 40,000 American consumers on more than 1,500 brands across 155 categories saw Apple retain Brand of the Year in three categories.

  • 2013 Computer Brand of the Year
  • 2013 Tablet Brand of the Year
  • 2013 Mobile Phone Brand of the Year

What really stands out is that in all three of the categories Apple brands are measured – Computer, Tablet and Mobile Phone – its Brand Momentum scores are in the top 30 of all 1,500 brands evaluated in the study, showing that consumers see this as a brand of the future.

The poll asks consumers to rate brands on Familiarity, Quality, Purchase Consideration, Emotion, Fit, Trust, Performance, Energy, Ubiquity, Future Outlook, Leadership and Popularity.

The top four brands in each of the three categories were:

Computers:

1 Apple Computers – 2013 Computer Brand of the Year
2 Hewlett-Packard (HP) Computers
3 Dell Computers
4 Sony Computers

Tablets:

1 Apple iPad Series – 2013 Tablet Brand of the Year
2 Kindle Fire Series
3 Google Nexus Series
4 Samsung Galaxy Series

Mobile phones:

1 Apple iPhone – 2013 Mobile Phone Brand of the Year
2 HTC Phone
3 Samsung Phone
4 LG Phone

The ratings may provide some comfort for those who feared Apple’s enviable brand popularity would suffer post-Steve.

Hewlett-Packard Stories May 24, 2013

HP appears to be taking its If you can’t beat ’em, join ’em design philosophy to something of an extreme with the new HP Envy notebook. A gallery posted by The Verge shows just how closely HP has copied Apple’s MacBook Air designs in almost every respect, from the wedge profile through the chicklet keyboard, trackpad and colors … expand full story

Hewlett-Packard Stories September 18, 2012

Apple tops ACSI September report with 86 out of 100 in customer satisfaction

The American Customer Satisfaction Index is out today with its September report for appliances, computers, televisions and video players/recorders. Not surprisingly, Apple is able to maintain its lead among personal computers despite a drop of 1-point to 86 over previous reports. While the report noted Apple continued to lead the category by a margin of 5- to- 9 points, Apple’s lead is slightly smaller than previously, according to the report, “due to an across-the-board customer satisfaction increase for Windows-based computers.” Apple’s score comes as the PC industry as a whole gains 2.6-points and hit all-time high satisfaction score of 80.

Skipping past HP, Acer and Toshiba, the aggregate of smaller PC makers (including tablet producers Samsung and Amazon) improves customer satisfaction by 4% to 80 while simultaneously gaining market share at a pace that outstrips even Apple… “What may be occurring is that the defection of the least satisfied customers of traditional PC brands such as Dell, HP and Acer to Apple and other smaller tablet makers actually may be boosting customer satisfaction for all,” says Fornell. “The companies that lose market share will maintain their most loyal and happy customers, while those who migrate to other companies in search of new products are more pleased as well.”

Hewlett-Packard Stories September 17, 2012

The Wall Street Journal has a story today on HP CEO Meg Whitman “taking a cue from Apple” and planning to release a redesigned line of PCs that could one day rival Apple. While mentioning the “brick” of a company laptop she received when taking over as CEO in September 2011, Whitman discussed the company’s struggle to keep up with Apple’s product design:

As part of her plan, Ms. Whitman is counting on better-looking PCs, hoping her company might one day rival Apple Inc. as the industry’s standard bearer for sleek design…”I don’t think we kept up with the innovation,” said the 56-year-old CEO. “The whole market has moved to something that is more beautiful… Apple taught us that design really matters,” she said. “I think we’ve made a lot of progress.”

HP executive Stacy Wolff is behind the new look, which he explained uses a common color palette, standard logo size, and reduced components “so that a computer’s chassis, for example, was a single piece of metal or plastic, instead of multiple pieces.”

Not only did the change make the products look better-built, but it sometimes made them cheaper or lighter…”We’re working on a cleaner, more minimalistic look,” he said.

We already got a look at HP’s sleeker [MacBook Air] look with its new Windows 8 notebooks at IFA (pictured above) and recently announced iMac with Magic Mouse and Magic Trackpad (pictured right)… expand full story

Hewlett-Packard Stories September 10, 2012

HP releases KIRF iMac complete with Magic Mouse and Magic Trackpad

It feels like consumer PC hardware can now be defined thusly: “Make something as close as possible to an Apple product without getting sued.”

HP’s Spectre One comes with accessories that look and act almost identical to Apple counterparts including the wireless keyboard, trackpad and mouse. The screen looks like a Cinema Display with HP pasted over the Apple. The only difference is the back (which few will see).

Perhaps manufacturers are learning the wrong lesson from Samsung. Although Engadget did not notice (or mention) any resemblance beyond the “Magic Trackpad style,” just about every commenter did. Update: Engadget Editor Tim Stevens says it was too obvious to mention:

[tweet https://twitter.com/tim_stevens/status/245136336883965952]

[tweet https://twitter.com/stroughtonsmith/status/245118820098920448]

What say you? Homage or Rip-off? (Also: What is Kirf?)

Hewlett-Packard Stories August 24, 2012

Creator of Apple’s “Get a Mac” ad campaign, Scott Trattner, is leaving his role as executive creative director at TBWA/Media Arts Lab. He was responsible for the creative development of many Apple product ads from the iPod, iPhone and iPad to Mac, iTunes and iCloud. According to Ad Age, after years of focusing mostly on Apple campaigns at TBWA/Media Arts Lab, Trattner will take a new role at 72andSunny to work as one of three creative directors with clients, including Samsung, Xbox 360, Hewlett-Packard, Activision and Nike.

“Scott’s track record for creating colossal impact on behalf of his clients is second to none,” said 72andSunny CEO John Boiler in a statement. “His work has not only shaped one of the biggest brands in the world, but redefined industries.”

Most notably, 72andSunny was responsible for Samsung’s “Next Big Thing” Galaxy S II campaign that “launches the Samsung Galaxy S II by challenging blind allegiance to Apple’s inferior products”. 72andSunny is also behind many Call of Duty ads and campaigns for other Activision games.

Apple’s most recent ads featuring Apple Genius Bar employees, which aired during the Olympic Games in London, were not well received due to their lack of focus on an actual product and the fact they assumed customers were not knowledgeable. Apple later removed the videos from both their website and YouTube channel.

expand full story

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