Hewlett-Packard Stories July 26, 2013
Hewlett-Packard Stories May 24, 2013
HP appears to be taking its If you can’t beat ’em, join ’em design philosophy to something of an extreme with the new HP Envy notebook. A gallery posted by The Verge shows just how closely HP has copied Apple’s MacBook Air designs in almost every respect, from the wedge profile through the chicklet keyboard, trackpad and colors … expand full story
Hewlett-Packard Stories September 18, 2012
Hewlett-Packard Stories September 17, 2012
The Wall Street Journal has a story today on HP CEO Meg Whitman “taking a cue from Apple” and planning to release a redesigned line of PCs that could one day rival Apple. While mentioning the “brick” of a company laptop she received when taking over as CEO in September 2011, Whitman discussed the company’s struggle to keep up with Apple’s product design:
As part of her plan, Ms. Whitman is counting on better-looking PCs, hoping her company might one day rival Apple Inc. as the industry’s standard bearer for sleek design…”I don’t think we kept up with the innovation,” said the 56-year-old CEO. “The whole market has moved to something that is more beautiful… Apple taught us that design really matters,” she said. “I think we’ve made a lot of progress.”
HP executive Stacy Wolff is behind the new look, which he explained uses a common color palette, standard logo size, and reduced components “so that a computer’s chassis, for example, was a single piece of metal or plastic, instead of multiple pieces.”
Not only did the change make the products look better-built, but it sometimes made them cheaper or lighter…”We’re working on a cleaner, more minimalistic look,” he said.
We already got a look at HP’s sleeker [MacBook Air] look with its new Windows 8 notebooks at IFA (pictured above) and recently announced iMac with Magic Mouse and Magic Trackpad (pictured right)… expand full story
Hewlett-Packard Stories September 10, 2012
Hewlett-Packard Stories August 24, 2012
Creator of Apple’s “Get a Mac” ad campaign, Scott Trattner, is leaving his role as executive creative director at TBWA/Media Arts Lab. He was responsible for the creative development of many Apple product ads from the iPod, iPhone and iPad to Mac, iTunes and iCloud. According to Ad Age, after years of focusing mostly on Apple campaigns at TBWA/Media Arts Lab, Trattner will take a new role at 72andSunny to work as one of three creative directors with clients, including Samsung, Xbox 360, Hewlett-Packard, Activision and Nike.
“Scott’s track record for creating colossal impact on behalf of his clients is second to none,” said 72andSunny CEO John Boiler in a statement. “His work has not only shaped one of the biggest brands in the world, but redefined industries.”
Most notably, 72andSunny was responsible for Samsung’s “Next Big Thing” Galaxy S II campaign that “launches the Samsung Galaxy S II by challenging blind allegiance to Apple’s inferior products”. 72andSunny is also behind many Call of Duty ads and campaigns for other Activision games.
Apple’s most recent ads featuring Apple Genius Bar employees, which aired during the Olympic Games in London, were not well received due to their lack of focus on an actual product and the fact they assumed customers were not knowledgeable. Apple later removed the videos from both their website and YouTube channel.