IHS Stories June 18, 2015

apple-watch-sales-us

Slice Intelligence, which tracks online orders by scanning the email inboxes of more than 2M panel members, estimates that Apple has sold 2.79M Apple Watches in the USA, reports Reuters. The estimate does not include sales in the United Kingdom, Australia, Canada, China, France, Germany, Hong Kong or Japan.

Slice last month reported that around 1.5M U.S. orders were placed on the first day of pre-orders, with sales tailing off rapidly after this. KGI is estimating worldwide sales of 5-6M Watches in Q3, 20-30% down on earlier estimates.

Sales are likely to be boosted by the availability of in-store pickup as of this week, with global sales set to grow significantly following a launch in a second wave of countries later this month. Apple has not released any numbers, simply saying that it was “thrilled” by the popularity of the Watch …  expand full story

IHS Stories May 1, 2015

The Apple Watch wasn’t long out before iFixit did its usual teardown. Research firm IHS always takes longer, as it seeks to identify the components and find out what they cost. The result, it says, is that the component cost of the 38mm Apple Watch Sport – the cheapest model – totals $81.20, with manufacturing costs taking the total cost-price to $83.70.

Tim Cook made a pointed reference to this type of cost estimate during last week’s earnings call, saying that “I’ve never seen one that is anywhere close to being accurate” – though he was likely making a broader point …  expand full story

IHS Stories September 24, 2014

The cost difference to Apple between the iPhone 6 and 6 Plus: $15.50

Apple may be struggling to meet demand for the iPhone 6 Plus, but the effort will be worthwhile according to some number-crunching by IHS cited by Bloomberg: it makes an extra $84.50 in profit on the larger model.

It costs an additional $15.50 to make the larger iPhones, according to a breakdown by researchers at IHS, but the sticker price is $100 higher than the iPhone 6 […] The main difference in cost between the two phones comes from the supersize screen, which adds $7.50 to Apple’s production cost. The camera and battery subsystems also cost slightly more.

While everyone doing these analyses seems to come up with a different set of numbers (none of them having access to the actual deals negotiated by Apple so having to rely on a whole bunch of assumptions), everyone seems to agree that margins are significantly higher on the iPhone 6 Plus.

Samsung is said to be so worried by record sales of the new iPhones that it has brought forward the planned launch of the Galaxy Note 4 to September 26th, the same day Apple puts the iPhone 6/Plus on sale in 20 more countries.

IHS Stories September 23, 2014

A8

A product teardown of both the new 4.7-inch iPhone 6 and 5.5-inch iPhone 6 Plus devices last week confirmed earlier reports that Apple is indeed opting for TSMC (Taiwan Semiconductor Manufacturing Company) to produce the 20nm, second generation 64-bit A8 chip that drives the new iPhones. Research firm IHS, however, has shared a teardown analysis report with Re/code that claims Samsung is still responsible for a fraction of Apple’s A8 chips produced.

Rassweiler said the processor he saw during the teardown was manufactured by Taiwan Semiconductor Manufacturing Co., the massive chip-factory-for-hire based in Taipei. […] Rassweiler says TSMC is manufacturing about 60 percent of the chips for Apple, while Samsung is still turning about about 40 percent.

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IHS Stories April 23, 2012

Apple to drop 17-inch MacBooks, slim down iPhone w/ in-cell?

You can read into these reports from analyst Ming-Chi Kuo of KGI Securities as much as you want. Kuo claimed this morning that Apple is about to axe the 17-inch MacBook Pro line entirely while introducing a rumored all new MacBook design by Q3 2012 (via MacRumors). Kuo also alleged Apple will adopt in-cell display technology to help slim down the next-generation iPhone by up to 1.4mm to under 8mm. IHS told Wired earlier about the advantages of in-cell displays:

“The advantage of in-cell is that you’re streamlining the manufacturing process, so in time you should be able to drive efficiencies and reduce cost.” IHS analyst Rhoda Alexander told Wired. “Additionally, by reducing the number of layers, you reduce the size and thickness of the device, making it thinner and lighter.”

According to the report, Kuo said in-cell would provide a reduction of approximately 0.5mm, while other reductions could come from the battery and a thinner metal casing on the back.

Since Apple’s smartphone competitors have generally slimmed down their high-end offerings to 7-8mm, Apple needs to make a leap forward from 4S’ 9.3mm thickness. We believe Apple will aim at 8mm or below (at least 1.4mm slimmer) for iPhone 5, in a bid to ensure brisk sales through 2014, while peers will also continue to introduce increasingly slim models next year… As such, all iPhone 4S components that account for thickness must be slimmer, specifically, touch panel, battery and casing. Moreover, a marginal amount of space is required between the three parts for the sakes of assembly tolerance and thermal expansion of components.

IHS Stories October 20, 2011

As always, the guys over at IHS iSuppli have just published analysis of their iPhone 4S teardown showing a BOM of $188 for the 16GB and in the process revealing some previously undisclosed suppliers.

The $188 BOM is of course for the entry-level 16GB model, which would also inflate to $196 if factoring in an $8 manufacturing cost. BOM for the 32GB model comes in at $207 (again, before manufacturing), and $245 for the 64GB variant.

The report describes the 4S’s insides as including a “wealth of innovation”, in contrast to the device’s feature set which was received as an incremental upgrade by most. Among the suprises revealed during the teardown– NAND flash memory supplied by Hynix Semiconductor (a first for iPhone) and a “unique custom” wireless module from Avago Technologies Ltd.  The device torn down by iSuppli carried the same sony Sensor as the device X-Rayed by Chipworks but they postulate that Omnivision may also provide an 8-megapixel sensor as well for some of the devices.

Senior director of teardown services for IHS, Andrew Rassweiler, explains: expand full story

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