Yesterday’s keynote was not without its challenges for Apple. First, thanks to our digging into the leaked code, there were few surprises.
Second, there was the fact that Apple had to kick-off with the understudy. The iPhone 8 – for all the features it borrowed from the iPhone X – looked very much like the iPhone 7, which itself looked very much like the iPhone 6. It was hard to make an iPhone 6sss seem too exciting – especially when everyone was waiting for the main act.
And then there was the failed Face ID demo. The flagship iPhone X feature falling over the first time it was demonstrated. Update: This was because other people were handling it prior to the demo, and the phone was trying to match their face and treating it as a login attempt. After several failed attempts, it fell back to requiring the passcode, as it’s designed to to.
But for my part, the keynote didn’t have much of a job to do …