Karaswisher Stories May 29, 2012

AllThingsD just posted clips of almost the entire Apple CEO Tim Cook interview from D10. Our live blog of the event is here. The first video (above) is Cook’s comments on former CEO Steve Jobs as a “flip-flopper,” followed by a second video (below) where he discussed tablets and the PC legacy.

Links to the rest of the videos are below, where Cook talks about doubling down on privacy, the “Pain in the ass” patent wars, etc.

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Tim Cook hints at improvements to Siri in coming months, says ‘We have a lot that Siri can do’

Some more noteworthy comments from Apple’s CEO Tim Cook coming out of tonight’s interview with Walt Mossberg and Kara Swisher at D10 in California. We just heard Cook’s thoughts on deeper Facebook integration and Apple TV sales, and a few moments ago he hinted improvements to Siri will arrive “over the coming months.” He also noted that there is “a lot that Siri can do,” and he said they are doubling down on the tech with “a lot of people working on it.”

“I think you are going to be really pleased with where we take Siri.”

Cook’s comments via The Verge:

Customers love it. It’s one of the most popular features of the 4S. But there’s more that it can do, and we have a lot of people working on it. And I think you’ll be really pleased with some of the things coming over the coming months. The breadth of it. We have a lot that Siri can do… That’s what I’m talking about. People have dreamed of this for years, and it’s here. Yes it could be broader, but Siri as a feature has moved into the mainstream. So I think you’re going to be really happy with where it’s going. We’re doubling down on it.

Tim Cook: We’ve sold 2.7M Apple TVs this year

Live from the D10 conference in California, Apple’s CEO Tim Cook just noted onstage that the company sold 2.7 million Apple TVs in just the first few months of this year. The last time we received official numbers from Apple, it reported 1.4 million units for Q1 and sales of just 2.8 million for the entire previous year, which means Apple is on track to double its Apple TV sales this year. Cook’s comments, as reported by The Verge:

Tim: You know, very uncharacteristic of us, we’ve stayed in the Apple TV product. We’re not a hobby kind of company as you know. Our tendency is to do very few things. And, if something creeps in and isn’t a big success, we get it out of the way and put our energies on something else. Apple TV though, you see what we’ve done. We’ve stuck in this. It’s not a fifth leg of the stool. It’s not the same size as the phone or Mac or tablet business. But last year we sold a little less tan 3m Apple TVs… This year, just in a first few months, we’ve sold 2.7m… This is an area of intense interest for us…

Reminder: Tim Cook appearing as opening speaker at D10 conference tonight

Tonight, at 6 p.m. PST, Apple’s CEO Tim Cook is scheduled to appear as the opening-night speaker at the 10th D: All Things D conference in Rancho Palos Verdes, Calif. Previous D: conferences were notably home to lengthy discussions between hosts Walt Mossberg and Kara Swisher and former Apple CEO Steve Jobs. Tonight is Cook’s first appearance at the conference, and it is his first talk at a non-Apple event since taking over as chief.

Cook’s appearance is not going to live-stream, but we will update you as the hour-long interview takes place and with videos afterwards. Apple’s marketing chief Phil Schiller is also expected to attend.

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