Tim Cook in company-wide email: Melbourne Apple Store incident “unacceptable”
Apple CEO Tim Cook sent an email to all of the company’s employees today addressing the situation at Apple’s Melbourne, Australia store that saw a group of teens booted from the outlet by management due to their race. The incident was captured in a video that appeared online this week.
In the email, which bore the subject line “Apple is open,” Cook calls the handling of the situation “unacceptable” and says that no one in Apple’s leadership was happy about what happened. He also said that store leadership teams worldwide would be required to re-take certain customer service training.