Mixpanel Stories January 7, 2015

Apple says iOS 8 now on 68% of iPhones and iPads

Update 1/20: App Store Distribution Data updated today revealing iOS 8 adoption has climbed 1% from its previous measure at 68%. iOS 8 adoption now measures at 69% of active devices according to App Store data captured January 19th. The rate increase is in line with MixPanel’s increase to roughly 71% now up from roughly 70% toward the start of the month.

Apple has shared its latest App Store Distribution Data on iOS 8 adoption to report that some version of its current mobile operating system is installed on 68% of iPhones, iPads, and iPod touches. Apple tracks the rate of iOS 8 adoption based on devices accessing the App Store with the current data being captured on January 5th, 2015.

Mixpanel Stories November 21, 2014

Split between iPhone 6 and Plus models settled down to 3-to-1 after initial 6-to-1 lead

While constrained supplies of the iPhone 6 Plus initially meant the 4.7-inch model was outselling its larger 5.5-inch brother by a ratio of 6-to-1, three different sources are now all reporting that the current ratio has settled down to 3-to-1.

Above Avalon notes that Mixpanel, Fiksu and Baidu/Umeng data all tells the same story – even in China, where the larger model was expected to be more popular.

Of course, as the piece notes, stock availability may still be influencing purchase decisions to some degree, but the difference in supply times for the two models is now just measured in a few days.

Among 9to5Mac readers, the gap between the two is much closer, at a little under a 2-to-1 ratio, suggesting that the larger device has greater appeal among techies. It’s also not surprising that on an early adopter platform the two iPhone 6 models outnumber all other models combined.

Mixpanel and Fiksu data can be seen below.

Mixpanel Stories September 23, 2014

Apple isn’t bragging on its iOS 8 adoption numbers like it has in years past because it appears uptake has been slightly slower. The reason? The much bigger iOS 8 download doesn’t fit on many people’s devices which are often stuffed to capacity with music, movies, photos and apps.

(Hint: Here’s how to slim some GBs off your iOS 8 device or install via iTunes on a Mac/PC which doesn’t require extra space)

9to5-image 2014-09-23 at 5.31.11 AMApple’s latest numbers are for Sunday September 21, 2014 and show that from people who visited the App Store on their iOS device, 46% were already on the new iOS 8.  On one hand this number is skewed higher because most of the early adopter nature of frequent App Store visitors but on the other hand many people visit the App Store from older devices that can’t be updated to iOS 8.

Apple’s own numbers show something else slightly troubling. App Store app submissions are being delayed slightly as of iOS 8 launch with only 74% of app updates and 53% of new apps being reviewed. Apple is usually in the high 90% range on iOS as it is with Mac.

As for 9to5Mac readers’ iOS adoption, the numbers are much much higher than the general audience as you’d probably expect. This morning, we’re close to 80% iOS 8 adoption. The pie chart from Google Analytics taken at 5:30 am ET is below:

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Mixpanel Stories September 22, 2014

While iOS 8 adoption was lagging behind last year’s release at just 15% before the official launch of the new iPhones on Friday, it’s now hovering at approximately 30% after record first weekend sales for the new iPhones. That stat, which comes from research and analytics firms Fiksu, Mixpanel, Appsee, & Chitika is below the almost 50% of users iOS 7 had this many days into launch last year.

Fiksu and Mixpanel also offered data on iPhone 6 vs iPhone 6 Plus adoption following the first weekend of sales. Both show that iPhone 6 is outpacing iPhone 6 Plus quite significantly after the first few days in customers’ hands, but it’s quite likely that could be due to a much tighter supply of iPhone 6 Plus. expand full story

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Mixpanel Stories September 19, 2014

New data released by mobile analytics firm MixPanel (via TechCrunch) has revealed a trend in adoption rates of the 4.7-inch iPhone versus the 5.5-inch model. According to the report, the smaller model appears to be outperforming the larger one is deliveries today, and by no small margin. While the larger model has claimed about .30% of hits in MixPanel’s survey, the smaller version has achieved an impressive 2.46%.

However, that doesn’t necessarily mean the 4.7-inch version is outselling its counterpart by such a large gap, if at all. It’s entirely possible (though unlikely) that more of the larger version have been sold or ordered overall, but weren’t available for delivery or in retail stores today. Of course, this makes a lot of sense given the ongoing reports of extremely limited iPhone 6 Plus supplies both in retail stores and online, even during the pre-order phase.

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Mixpanel Stories September 18, 2014

Over 60% of 9to5Mac readers are on iOS 8 following yesterday’s public release, but that’s not surprisingly representative of all users. In fact, adoption of iOS 8 this year seems to be lagging further behind previous releases, especially last year’s record setting adoption rate for iOS 7. A quick look at the various advertisers and research firms tracking adoption through apps and device usage on their platforms shows iOS 8 is sitting at around half of what iOS 7 had during the same time period. expand full story

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