adoption Stories April 21, 2016

iOS 9.3

Although Apple usually updates its iOS adoption statistics on a fortnightly basis, the company had strangely stopped updating its iOS chart last month. As iOS 9 growth appeared to have stalled, perhaps the numbers simply didn’t change significantly in that time. However, this week Apple has updated the chart with a significant jump, now reporting iOS 9 was seen on 84% of active devices as of April 18th. With iOS 10 set to be announced in June (and internal testing gradually ramping — see below), it appears iOS 9 will end up peaking around the 90% adoption mark in line with previous versions.

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adoption Stories October 22, 2015

ios-9-features

Apple has once again updated its App Store data chart with the latest statistics on iOS 9 adoption. iOS 9 came out of the gate with a ridiculously-high >50% adoption rate just a few days after it launched. This pace has definitely slowed following the initial rush of users upgrading, but achieving 61% penetration of iOS devices is still a strong result. This appears to be keeping up with Phil Schiller’s prediction that iOS 9 will be “downloaded by more users than any other software release in Apple’s history.” Remember, iOS 9 can be installed on any iPhone, iPad or iPod touch that runs iOS 8.

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adoption Stories September 21, 2015

iphone6sfalling

Apple has confirmed launch details for the iPhone 6s and iPhone 6s Plus — unsurprisingly the new phones go on sale Friday at 8 AM. Apple says that customer response to the iPhone 6s has been “incredibly positive” although the company is yet to release concrete preorder figures.

Apple also announced that iOS 9 has the fastest rate of adoption of any previous iOS release, with  50% of devices already using iOS 9, which was released last Wednesday.

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adoption Stories September 18, 2015

iOS 9 passes 21% adoption, one ups last year’s Android 5.0 Lollipop in just 48 hours

In just 48 hours, Apple has managed to push iOS 9 to more than 21% of iOS devices, according to the latest data from Mixpanel. That just so happens to be the same percentage of phones that Google recently announced are running the latest version of its mobile OS, Android Lollipop. But unlike iOS 9 which was just released on Wednesday, Android Lollipop was released to the public 10 months ago in November 2014…

adoption Stories September 17, 2015

Screen Shot 2015-09-17 at 18.18.24

iOS 9 has now been out for 24 hours now and the first usage data is in. According to analytics from Mixpanel, iOS 9 has crossed the 12% adoption mark of all iOS devices one day after launch. Although 12% is a good figure, it is actually down a bit from last year’s rate of adoption of iOS 8, which managed 16% device penetration during the same period. This is despite iOS 9 actually being easier to update due to lower storage space requirements, but it’s possible that early server hiccups led some users to delay updating. Mixpanel says iOS 9 and iOS 8 are currently reporting similar upgrade paths:

iOS 9 has received 12% adoption in the last 24 hours and is being adopted similar to iOS 8 last year. However, one issue for it being substantially slow compared to iOS 7 is that servers are having trouble keeping up right now as people update.

iOS 7 continues to dwarf both iOS 8 and iOS 9 in terms of initial adoption, reaching over 20% penetration in its first day of availability. Data from 9to5Mac’s audience is more impressive with over 50% of readers already on iOS 9.0. Obviously, our data has a tendency to be heavily biased upwards because of our audience demographics.

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adoption Stories July 8, 2015

Screen Shot 2015-07-08 at 09.41.39

Using data by Mixpanel, Apple Music seems to be quickly driving adoption of Apple’s latest iteration of its operating system, iOS 8.4. The chart shows that, in just one week, iOS 8.4 usage now makes up more than 40% of all iOS device usage. This is a rather staggering rate of uptake for a point-release. Clearly, the interest and advertisement around Apple Music is having an effect on update rates. Obviously, this only tracks OS adoption and says nothing about how well Apple Music itself is being received.

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adoption Stories September 18, 2014

iOS-8-adoption

Over 60% of 9to5Mac readers are on iOS 8 following yesterday’s public release, but that’s not surprisingly representative of all users. In fact, adoption of iOS 8 this year seems to be lagging further behind previous releases, especially last year’s record setting adoption rate for iOS 7. A quick look at the various advertisers and research firms tracking adoption through apps and device usage on their platforms shows iOS 8 is sitting at around half of what iOS 7 had during the same time period. expand full story

adoption Stories July 14, 2014

Apple updates iOS developer statistics, claims 90% adoption rate for iOS 7

An update to one of Apple’s iOS developer pages today indicates that the latest version of the company’s mobile operating system has reached 90% adoption among users. That’s up about 15% since December of last year, when three quarters of users had upgraded.

The chart doesn’t break down which version of iOS 7 specifically users are running, but it’s safe to assume that the number of devices running iOS 7.1 has increased significantly since it debuted in March.

Apple revealed the next iteration of iOS, version 8.0, is already three betas into testing and is expected to be launched this fall alongside new iPhone hardware.

adoption Stories July 8, 2014

Market share of iPhone may increase as U.S. smartphone growth tails off, predicts analyst

There are early signs that Apple’s market share of the U.S. smartphone market may increase as we move through the ‘Late Majority’ phase and into ‘Laggards’, suggests Asymco’s Horace Dediu.

For those who weren’t paying attention in economics classes in school, new products tend to experience an S-curve pattern to their growth. In the tech sector, Innovators are pretty much synonymous with techies.

Innovators (first 2.5%) need to be sold on the premise of novelty itself. Early adopters (next 13.5%) seek status and exclusivity. Early majority (34%) seek acceptance and Late Majority (34%) seek pragmatic productivity. Laggards (last 16%) seek safety.

If those percentages appear rather random, it’s because they are derived from the shape of the curve – the typical points at which it gets steeper or shallower.

With U.S. smartphone penetration now at 70 percent, we’re about two years into the Late Majority stage, with around two further years of growth to come. What Dediu’s analysis suggests is that iPhone growth has a steadier pattern to it than Android growth, which appears to be more closely driven by product launches and promotions. The more mature a market, the fewer product launches and promotions there are designed to drive adoption.

Why, when we are in a late stage of the market, does the iPhone do well when users are not incentivized to adopt? As we crossed 70% adoption, 1.4 million more users adopted the iPhone than Android.

Even if we look out to the last six months, iPhone added 15.5 million late majority users while Android added 14.2 million. If promotions decrease for the “late late majority” and laggards then would the iPhone do even better relative to Android?

Dediu points to the featurephone market as support for his hypothesis: at the tail-end of the curve, before smartphones took over, the most popular phone in the U.S. was the RAZR – a premium handset.

adoption Stories December 3, 2013

Fidlee-iOS-vs-Android-Adoption-Support

We hear a lot about adoption of iOS updates vs the fragmentation that Android users are forced to deal with, but just how far behind are the top Android devices compared to iPhone when it comes to getting support? To answer that question, Fidlee.com has updated a chart that it first put together a couple years back in order to see if Android has become any better in recent years. It hasn’t.

In the chart above we see that many once flagship Android devices— the Galaxy Note 2, Galaxy S3, LG G2 etc— have still not received the latest Android 4.4 KitKat update. Most of the devices on the list have been an upgrade or two behind since launch or not long after. In comparison, only the iPhone 3GS fives years after its release doesn’t support iOS 7. We also get a look at how much longer Apple devices generally stay available for sale and continue receiving support– nearly twice as long as Android in most cases.

Not only did Apple claim iOS 7 was “the fastest software upgrade in history” with more than 200 million devices installing the OS less than a week after launch, but analytics firms also noticed adoption was much higher than previous releases. Currently iOS 7 sits at about 77% of users, according to the latest data from Fiksu’s iOS Usage Monitor. While the chart above is only for devices released last year, things aren’t much better for newer Android devices. In comparison to iOS 7 adoption, Google reports that its latest release, Android 4.4 KitKat, is at just 1.1% weeks into launch. The previous release, Android 4.3, is at just 4.2%, while the majority of users remain on Android 4.1 Jelly Bean first released in July 2012.

A couple more charts below from Fidlee showing just how bad things are on Android: expand full story

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