Sony looking to rival iTunes with Music Unlimited music service on iOS devices
iTunes had long been the only kid in town as Apple-imposed rules of the game prohibited third-party storefronts of any kind on iOS devices. Bowing to government regulators, Apple last year relaxed its strict policy pertaining to third-party stores and enabled subscriptions. This paved the way for music apps from Spotify and Shazam that have recently become available on the iOS platform. Now, another major subscription-based music service is about to hit the App Store.
According to reports, consumer electronics giant Sony is bringing its Music Unlimited service to owners of Apple’s mobile devices. For either $4 or $10 a month, Music Unlimited subscribers will be able to stream music onto their iPads, iPhones and iPod touches sometime this quarter. The first tier gets you the ability to stream music from your own personal library and the other enables unlimited streaming from Sony’s catalog of 15 million songs. Similar to Spotify, you will be able to cache songs and playlists when offline.
Sony’s logic behind this move reflects Apple’s approach…