negotiations

A new report from Quartz today offers some details on Apple’s content negotiations for a much rumored revamped Apple TV. Most of the report echoes what we’ve heard several times in the past– Apple is apparently talking with HBO, Disney, MTV and others about a new TV service. According to Quartz, it could include a pay TV service that would see Apple “essentially becoming a cable company itself,” as well as the release of a “full-fledged television set”:

One alternative being considered is that Apple could essentially become a cable company itself. Under that scenario, sources say, Apple would launch what is formally known as a virtual multichannel video programming distributor. Apple is still interested in striking deals with cable companies that would allow people to plug their cable lines into the back of the TV set, bypassing a cable box, sources say. But at least two years of negotiations haven’t progressed very far.

Sources say Apple has concluded that it doesn’t need all, even most, content providers on board before it can release a TV set that people would buy. It just needs enough good programming to distinguish the new product, which will try to simplify the experience of connecting internet video to the TV.

The report doesn’t offer up any details that we didn’t hear around this same time last year (and the year before that), but it appears Apple could be closer to reaching the deals it needs to launch the next-generation of Apple TV. Earlier today we reported that former Hulu SVP Pete Distad has now officially started his new role at Apple as Product Marketing VP and is thought to be leading Apple executives through negotiations with cable and media companies. 
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There are a few snippets of AppleTV related news popping up today. The first we take with the usual grain of salt as it comes to us from the often unreliable DigiTimes. The publication has been reporting some more believable stories as of late, but today’s rumor of Apple purchasing 55 and 65-inch Ultra HD TV panels from LG seems to be more rumor than anything else.

Apple has of course been rumored several times to be building a full fledged HDTV to go along with the much expected revamped AppleTV service coming in the the near future. The latest from the usual lineup of analysts points to a launch as early as the end of this year or early 2014. LG and Sharp– two of Apple’s regular display suppliers– would be obvious choices to source panels, but there’s no proof at this point that Apple is beyond the experimenting stage and we’ve heard rumors from more reliable sources ranging from 40-inch to 60-inch in the past.

Next up for today’s AppleTV news is a bit more insight into the company’s current negotiations with cable and media companies. We heard previously that Apple is working with TimeWarner to bring AppleTV integration in the coming weeks, but, according to the NYTimes, its recent hire of Hulu SVP Pete Distad will also come in handy as it negotiates with others for similar apps:
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