Percentage Stories May 9, 2014

Despite decline in iPad sales, Apple remains #1 in combined PC & tablet sales

New data from Canalys shows that Apple remained the market leader in the combined PC and tablet market in Q1 this year, despite a 16 percent fall in iPad sales.

Worldwide, iPad shipments in Q1 fell 16% year on year to 16.4 million and accounted for 80% of Apple’s total PC shipments. Despite this, Apple continued to lead the global PC market. Its share fell both sequentially and year on year from 20% to 17%, due chiefly to the increasingly competitive tablet market.

With many consumers buying tablets in place of laptops, the approach taken by Canalys in combining the two arguably makes more sense than separating them out as other companies do. Tablets now outsell laptops, with desktops the poor relation.

Consumers, and increasingly businesses, are continuing to adapt, with tablets acting as disruptors and finding their place as desktop and notebook replacements. Apple’s ecosystem and the recent launch of Office for iPad should ensure it is well placed to remain a leader for some time.

Worldwide, tablets now account for 41 percent of combined sales, laptops 38 percent and desktops 21 percent.

Percentage Stories January 14, 2014

Fewer than 0.01 percent of mobile apps will be financially successful by 2018, predicts Gartner

If developers are finding it difficult to make money from apps today, things are only going to get tougher, according to a forecast by Gartner (via TechCrunch). Looking at the period through to 2018, Gartner predicts that fewer than one in 10,000 apps will be considered financially successful by their developers.

“The vast number of mobile apps may imply that mobile is a new revenue stream that will bring riches to many,” said Ken Dulaney, vice president and distinguished analyst at Gartner. “However, our analysis shows that most mobile applications are not generating profits.”

While this may not necessarily be a bad thing for major brands, who Gartner note may use apps to build brand recognition and product awareness, small developers have a much harder time getting their apps noticed, as consumers increasingly turn to recommendations and advertising to make their selections.

Gartner predicts that by 2017, 94.5 percent of apps will be free or freemium, suggesting that advertising and in-app purchases will become an increasingly important source of income. The company also expects browser-based apps to grow in popularity as the HTML5 standard matures.

Percentage Stories October 14, 2013

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With no word from Apple on the breakdown of its record-breaking iPhone sales between 5s and 5c (and no word expected during the company’s earnings call either), everyone is posting their estimates.

First to the punch was Localytics, who used iPhone connections to mobile and web apps to come up with an estimate of three to one in favor of the 5s. KGI’s Mingchi Kuo disagreed, using supply chain analysis to put the figures closer to 50/50, and suggesting that, if anything, sales of the 5c might be slightly higher. Now we have Consumer Intelligence Research Partners (via AllThingsD) using consumer surveys to suggest that the 5s is outselling the 5c two-to-one …  expand full story

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