Placebase

TechCrunch is out with a story today with details on why some of the mapping features originally scheduled for iOS 8 didn’t make the cut at Apple’s WWDC keynote last week. The report quotes a few sources close to the mapping teams that say most of the improvements originally planned for iOS 8 weren’t finished on time due to talent departures and internal politics:

Why didn’t they appear? One tipster says it was a personnel issue: “Many developers left the company, no map improvements planned for iOS 8 release were finished in time. Mostly it was failure of project managers and engineering project managers, tasks were very badly planned, developers had to switch multiple times from project to project.”… It’s a take that is both contested and corroborated by our other source. “I would say that planning, project management and internal politics issues were a much more significant contributor to the failure to complete projects than developers leaving the group,” the source said.

We reported leading up to WWDC that the transit directions in iOS 8 might be pushed back to instead focus on other priorities.

While the TechCrunch report doesn’t mention any names, we do know that the mapping team has lost a few key people recently. Back in March, reports popped up that Cathy Edwards, who happened to be in charge of Maps Quality after joining Apple through the company’s acquisition of Chomp, was leaving the company. The reason behind Cathy’s departure was unknown at the time, but we’ve learned from sources that disagreements with employees on the Maps team working under Edwards and an opposition to her management style lead to problems on the Maps team and ultimately her leaving in April. Apple also lost key Maps team member Jared Waldman from Placebase who worked as Head of Geo at Apple Maps until late last year. In addition, we’ve heard from former employees of the mapping team that recently left the company due to issues with Edwards and management of the Maps team. 
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A few Apple map related stories have popped up today starting with the departure of early Placebase founder– the mapping company Apple bought back in 2009–  Jaron Waldman. After Apple bought Placebase, Waldman started and lead the Apple Geo team behind the Apple Maps infrastructure and location services on iOS and Mac like MapKit and CoreLocation. He was at Apple up until last month and even filed for numerous Apple mapping patents, but recently left to work at a “new startup” according sources and verified by his LinkedIn page.

As Waldman is on his way out, the Apple Maps team today posted a job listing (via Macrumors) seeking a web UI designer to “design, develop, and maintain complex front-end code for a new secret project.” Unfortunately we don’t get many hints at what the project would consist of, but the job listing adds that the successful applicant would join “a small team working on an advanced web platform upon which many of Apple’s future services will be based.” It is almost like Apple knows the listing will get lots of publicity if it adds ‘secret project’ therefore attracting a wider audience of potential candidates.

Finally, over a year into Apple’s Maps launch, Apple is still getting press for some hiccups it is yet to work out. A couple days ago news broke that Apple’s Maps app was directing drivers in Alaska down a dangerous route across a Fairbanks International Airport runway and taxiway. It’s certainly not the first time that Apple’s Maps app has given dangerous directions to drivers (those lacking common sense anyway) since its controversial launch, and today airport officials confirmed that Apple has disabled directions to the airport until it fixes the directions:
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image via reddit

When Apple demoed its new in-house, iOS 6 Maps app at WWDC in June, replacing the Google Maps backend used in previous versions of iOS, first impressions from many users raised concerns over whether it could compete with the old Google Maps iOS app they were used to. Apple has been steadily improving the Maps app with each beta release, including recently expanding coverage of 3D maps to new cities, but its limitations could be a source of frustration for upgrading iPhone owners in the coming weeks.

Macworld’s Jason Snell raised some alarm bells this week at the post-iPhone 5 roundtable (11:00 in), saying Maps did not feel ready and he was concerned that long-time Maps users would be disappointed. We received lots of comments and forum posts from users who refuse to update until transit times were included.

[tweet https://twitter.com/jon889/status/248130694319046657]

The move was not surprisingly viewed as a strategic one for Apple, and fueled by powerful technologies from Placebase, C3 Technologies, and Poly9 acquisitions, but will Apple be able to smooth iOS 6 Maps app enough to keep users happy when they update to iOS 6 and make the transition from Google Maps later this month?

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