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Starbucks offers one free month of Lumosity’s premium service as first in-app purchase Pick of the Week

Sarah Guarino Aug 26 2014 - 8:16 pm PT

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Starbucks has been continuously updating how its customers can redeem its iconic Pick of the Week promotion. Last year, the chain started offering digital Pick of the Week through the Starbucks app. Starbucks then updated its app to support redeeming Pick of the Week cards with the device’s camera. Now for the first time, the Starbucks App is offering an in-app purchase as its Pick of the Week: a month of Lumosity‘s service.

The Lumosity app contains several different brain teasers that are based on neuropsychological and cognitive tasks designed to challenge users. The premium subscription is worth $15 and includes more than 40 games online, performance tracking, a personalized brain training experience with daily exercises, and comparison to others in the same age group.

This promotion will expire on November 18th and has to be activated on an iPhone or an iPod Touch via the Starbucks app. Once it is activated, the premium features will be available on all platforms.

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Starbucks launches digital in-app Pick of the Week cards

Zac Hall Apr 10 2013 - 6:28 am PT

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via macgasm.net

Starbucks today launched the next iteration of its iconic Pick of the Week promotion.

Previously, customers could pick up a physical card featuring a promo code to redeem the Pick of the Week app, but starting today customers have the additional option to make a free Starbucks account and redeem the app directly from the free Starbucks for iPhone app, circumventing a trip to a physical location.

The promotion showcases and gives away a paid app from the App Store, much like Apple’s own App of the Week campaign.

Check out 9to5Toys for the latest App of the Week, Angry Birds Star Wars.