reports Stories April 26, 2016

AAPL: 104.35

-0.73

Later today, at about 4.30 PM ET, Apple will announce its financial earnings results for fiscal Q2, including the latest three-month sales numbers for iPhone, iPad and Mac.

Although Apple is still going to post profits in the billions, still one of the most successful companies the world by all metrics, investor expectations are low as the company guidance indicates it will report its first decline in year-over-year quarterly revenue since 2003. The primary cause? Falling iPhone sales …

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reports Stories March 7, 2016

AAPL: 101.87

-1.14

Developers can now receive a weekly App Store analytics email report from Apple

Apple is adding a convenient new feature for developers today in iTunes Connect. Following a refresh to the Payments and Financial Reports pages a fortnight ago, Apple is now letting developers opt-in to a weekly summary report email of their apps. The email will summarize important business metrics for the developer’s apps, including information on App Store views, unit sales, sessions and crash rates. The email will also show the comparisons of these statistics to the previous seven-day period.

reports Stories December 19, 2013

Just like in 2011 and 2012, 2013 was an exciting year for 9to5Mac in terms of leaks, exclusive stories, and breaking news. This year was interesting however because there was considerable doubt cast at many of the stories we’d broke which added some entertainment into the mix. Below, we break down our biggest stories of the year by product type:

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The best 4K & 5K displays for Mac

reports Stories February 5, 2013

WSJ says Apple’s PR goes on offensive as competition heats up

The Wall Street Journal is out with a report today that claimed Apple’s press relations team has tried “a little harder to get its message out” by sending members of the press an increasing number of positive third-party reports about the company. The Wall Street Journal described one of the reports Apple PR sent out as a “study predicting that by 2014, Apple will be as accepted in the enterprise as Microsoft is today.” According to article, Apple has sent out five reports in a month since the starting of 2013, representing quite an increase compared to the past.

Apple issued a press release last month for the minor iOS 6.1 release, as well as the 128GB iPad released today ahead of Microsoft’s new 128GB Surface product. The Wall Street Journal said a person familiar with the matter claimed it’s a “recognition that competition is heating up.”

Apple, and indeed virtually all its competitors, send reporters favorable studies from time to time. But the five reports Apple has sent since the start of the year, mostly related to mobile market share, represent more than recent months… Apple has long been willing to sing its own praises when it needs to, issuing press releases about major milestones, products and sales. So rather than a big shift, the latest moves represent a recognition that competition is heating up, a person familiar with the matter says. Apple also has more to cheer internationally, with growth in countries like China very strong.

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