After sharing a collection of recipes on their official YouTube Channel, Runtastic has decided to launch an official cooking app. Aptly named Runtasty, the app includes a collection of video recipes to help users dial in their nutrition alongside their fitness journey.
Keep up with the best gear and deals on the web by signing up for the 9to5Toys Newsletter. Also, be sure to check us out on: Twitter, RSS Feed, Facebook, Google+ and Safari push notifications.
Best Buy’s Memorial Day sale takes up to $200 off select Apple Watch models + bands, prices start at $349
Apple’s newest 13-inch 1.6GHz/8GB/256GB MacBook Air is on sale for $1,000 shipped (Reg. $1,119)
Runtastic, developers of several popular fitness iOS apps, today announced it has been acquired by Adidas for € 220 million. The move, according to a press release from both companies, will help Adidas bolster its efforts in offering connected products and its vision of “the convergence of sport, digital and data in an always connected and always on-demand world.” Or in other words, Adidas now has a strong software component with a large user base to integrate with its digitally enabled sports products including balls, wrist devices, apparel, and shoes.
Adidas already offers several of its own mobile apps that cross over into Runtastic’s territory, such as the miCoach train & run app and the Adidas Go app that integrates with Spotify to offer music matched to a user’s running pace. Runtastic, however, has around 20 mobile apps related to fitness and health and claims around 140 million downloads and 70 million registered users. The company also offers a few hardware products, including a scale and fitness tracking devices, that compliment its fitness apps that integrate with other third-party hardware including Apple Watch.
It’s unclear what Adidas has planned for the company and its apps, but Runtastic will be joining the Adidas teams and building new experiences as part of the brand going forward. What exactly that means for the Runtastic brand and integration with Adidas products remains to be seen.
Runtastic, the popular iOS app that has long been among the top 10 fitness & health apps on the App Store, is looking forward to Apple’s new HealthKit platform and planning to support it in a future update. Like the other companies we spoke with earlier this week including Strava, RunKeeper, iHealth, and Withings, Runtastic is embracing HealthKit and thinks it will ultimately make its iOS app better for users. We spoke with the company’s CEO and Head of iOS development to get their thoughts on HealthKit…
Expand
Expanding
Close
