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9to5Toys Last Call: Memorial Day Fashion/Apple Sales up to 50%+ off, Apple’s $1 iOS Game/App Sale, more

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TODAY’S CAN’T MISS DEALS:

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Save on apparel, shoes, and more at Memorial Day Fashion Sales: Puma, Gap, Ralph Lauren, many more

Gear up for summer with Sperry’s Memorial Day Sale: save up to 50% + additional 30% off, more

eBay $15 off $75 Memorial Day Sale: Cuisinart blender/knife block $75more

Belkin Memorial Sale: Valet Apple Watch/iPhone Charge Dock $91, Thunderbolt 2 Dock $210, more

Memorial Day magazine titles from $4/yr: Wired, GQ, ESPN, Forbes, Dwell, many more

best-buy-apple-watch-saleBest Buy’s Memorial Day sale takes up to $200 off select Apple Watch models + bands, prices start at $349

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App Store $1 Amazing Apps & Games Sale: Halo, Runtastic, Lifeline, djay 2, Runstastic, more

App Store Free App of the Week: Octagon arcade-runner free for the first time in over a year ($2 value)

KAMI paper puzzle game goes free on iOS for the very first time today (Reg. $2)

11-13-inch-macbook-airApple’s newest 13-inch 1.6GHz/8GB/256GB MacBook Air is on sale for $1,000 shipped (Reg. $1,119)

Get a free iPad mini 2 ($269 value) w/ the purchase of a MacBook Pro or 27-inch Retina iMac at Best Buy

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Best Buy 4-Day Sale: UE Roll Wireless Bluetooth Speaker $50, Logitech Bluetooth Mouse $24, kitchenware, more

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Pay what you want for 26.5 hours of photography tutorials and 100 stock images

Get 83 hours of coding tutorials with the Comprehensive Android Development Bundle: $40 (Orig. $727)

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Review: Pelican’s impressive Elite Luggage is built like a tank, but is it worth the price tag?

MORE NEW GEAR FROM TODAY:

Piper P1.5-NA-B Night Vision Security Camera-2

Piper Smart Home Security Cam w/ night vision & iOS/Android notifications: $175 shipped (Reg. $280)

MORE DEALS STILL ALIVE:

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Philips Smart Lighting: Hue Go Portable LED $80, Wireless Hue Tap Switch $50

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Many acclaimed Bose speakers & headphones now on sale, SoundLink Mini II $179 shipped (Reg. $199)

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Review: We flew DJI’s impressive Phantom 4 drone towards a wall at 20MPH and nothing happened

NEW PRODUCTS & MORE:

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iDevices’ latest creation brings HomeKit control to nearly any lightbulb in your house

Adidas buys popular fitness app maker Runtastic for € 220 million

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Runtastic, developers of several popular fitness iOS apps, today announced it has been acquired by Adidas for € 220 million. The move, according to a press release from both companies, will help Adidas bolster its efforts in offering connected products and its vision of “the convergence of sport, digital and data in an always connected and always on-demand world.” Or in other words, Adidas now has a strong software component with a large user base to integrate with its digitally enabled sports products including balls, wrist devices, apparel, and shoes.

Adidas already offers several of its own mobile apps that cross over into Runtastic’s territory, such as the miCoach train & run app and the Adidas Go app that integrates with Spotify to offer music matched to a user’s running pace. Runtastic, however, has around 20 mobile apps related to fitness and health and claims around 140 million downloads and 70 million registered users. The company also offers a few hardware products, including a scale and fitness tracking devices, that compliment its fitness apps that integrate with other third-party hardware including Apple Watch. 

It’s unclear what Adidas has planned for the company and its apps, but Runtastic will be joining the Adidas teams and building new experiences as part of the brand going forward. What exactly that means for the Runtastic brand and integration with Adidas products remains to be seen.

Runtastic talks potential for HealthKit, plans integration for its health & fitness apps

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Runtastic, the popular iOS app that has long been among the top 10 fitness & health apps on the App Store, is looking forward to Apple’s new HealthKit platform and planning to support it in a future update. Like the other companies we spoke with earlier this week including Strava, RunKeeper, iHealth, and Withings, Runtastic is embracing HealthKit and thinks it will ultimately make its iOS app better for users. We spoke with the company’s CEO and Head of iOS development to get their thoughts on HealthKit…
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