Samsung Electronics Stories September 10, 2013

Apple reduces iPhone margin in India in run-up to launch of 5C

Bloomberg reports that Apple has absorbed a 14% hit in the value of the rupee in order to keep iPhone prices steady in India, speculating that it is willing to reduce margin in order to grow market share in what is expected to become the world’s second-largest smartphone market by 2017.

Apple has refrained from following Samsung Electronics Co in raising prices. Apple is selling the iPhone and iPad to distributors such as Redington India Ltd at the same price as in 2012 even after the currency’s decline this year, Rajesh Khetarpal, head of Redington’s strategic business unit, said in an interview.

Apple is currently in 6th place in smartphone market share in India, behind Samsung, Micromax, Karbonn, Nokia Oyj and Sony. It has previously offered disguised discounts and interest-free credit deals via distributors in order to boost sales in the country.

It is thought that BRIC countries (Brazil, Russia, India and China) are key target markets for the iPhone 5C expected to be officially announced today.

Samsung Electronics Stories February 8, 2013

Apple hires AMOLED TV Application Expert James (Jueng-Gil) Lee from LG

According to reports originating from (via OLED-Info), Apple has hired OLED expert Dr. James (Jueng-Gil) Lee. He was previously a senior researcher on LG Display’s R&D team and worked on printed AMOLED TVs. Lee was also a researcher with Cambridge Display Technology before joining LG, and he was the R&D head for LCD technology development at Samsung.

According to his LinkedIn, Lee was working on “OLED Technology Development for TV Application” at LG. At Samsung, he “successfully started the first three generations LCD production lines.” He also “showed track of records in yield improvement, productivity improvement, manufacturing cost reduction and new technology transfer into production line.”

Too bad Apple doesn’t make a television.

Samsung Electronics Stories August 2, 2012

Samsung begins producing blazing-fast ‘eMMC Pro Class 1500’ mobile flash memory

Samsung just announced the production of its latest advancement in flash memory for mobile devices: the eMMC Pro Class 1500.

“Samsung Electronics announced that it has now begun volume production of an ultra-fast embedded memory for smartphones, tablets and other mobile devices in 16-, 32- and 64-gigabyte densities,” explained Samsung, as it noted the new chips feature read speeds of 140 MB/S and write speeds of 50 MB/S.

Those stats equal turbo web and video browsing, ameliorated multitasking, and a boost for processor-exhaustive gaming on smartphones and mobile devices. Users will love the performance enhancements, but manufacturers will enjoy the chip sizes. They go up to 1.2mm in thickness and just 0.6 grams in weight.

“The ultra high-speed storage device uses Samsung’s 64-Gb NAND with a toggle DDR 2.0 interface based on the company’s latest 20 nanometer class process technology. The new eMMC’s fully managed NAND memory comes with its own high performance controller and intelligent flash management firmware,” Samsung added.

The South Korea-based Company’s newest embedded multimedia cards are surely destined for more devices than the next-generation Galaxy.

This article is cross-posted at 9to5Google.

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Samsung Electronics Stories October 13, 2011

US Judge says Samsung tablets do infringe Apple patents but doesn’t issue an injunction

US District Judge Lucy Koh came down on Samsung today for infringing on Apple’s patents in a preliminary hearing on Apple’s request to bar some Galaxy products from being sold in the United States. She stopped short of issuing an injunction however, like her Australian counterpart yesterday, saying that Apple may have some issues establishing […]

Samsung Electronics Stories July 20, 2011

Recently manufactured iPad 2 units have this Wise-View controller, a Samsung technology.  Previous iPad 2s had an LG chip. Photo: Chipworks

For all the talk about Apple reducing its reliance on frenemy Samsung and getting its chips and gadget parts elsewhere, iFixIt reports that silicon experts Chipworks have found out that newer versions of iPad 2 incorporate a new display driver from Samsung whereas iPad 2 units manufactured up to March 2011 used display driver labeled as SW0627B, “an LG display driver that dates back to the original iPad”. As for the new chip labeled as SW0627B, used in the original iPad and newer iPad 2s:

Chipworks’ latest batch of iPad 2s, however, seem to be using a new Wise-View chip. Little to no information can be found about the chip at this time, except that it appears to be a technology developed by Samsung. Sadly there’s no information on Samsung Semiconductor’s site regarding this display driver product line.

Despite lack of information, the Wise-View chip can be yours on Taobao for 24 Yaun a piece, or some $3.7. iFixIt speculates that Apple changing display driver suppliers may be “foreshadowing the release of an updated iPad with a higher-res screen”, providing no substantiation to support the theory, though. If you ask us, it’s just Apple at its best, covering all bases and making sure it doesn’t rely too heavily on a sole supplier.

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Samsung Electronics Stories December 28, 2010

iPad 2.0 activity continues to heat up with the latest report claiming Apple will offer multiple configurations of the new product, with an accent on provision of pervasive Internet access.

Apple is expected to ship over half a million iPad 2.0 units in January with mass production set to begin then, the report claims. It seems Apple will offer Wi-Fi-equipped units alongside UMTS and CDMA-savvy iPads, maximizing the always connected Internet device proposition. expand full story

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