A report from CNBC this morning says Apple has cut over 200 employees from its top-secret “Project Titan” autonomous vehicle program. In a statement, however, the company says it still sees a “huge opportunity” in the space.
An Apple spokesperson acknowledged the changes, but attributed them to staff restructuring rather than layoffs.
While we can’t say for sure that an Apple Car will ever go on sale, it’s a certainty by this point that the company is devoting substantial development resources to the project. Tim Cook said recently that there would be “massive change” in the car industry, and that “autonomous driving becomes much more important.”
But as a recent opinion piece on sister site Electrek argued, and Elon Musk warned, actually manufacturing a car is massively more complex than making consumer electronics devices. Apple will therefore be looking for partners to pull together different elements of the car. Re/code has put together an interesting look at the most likely candidates …
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The Guardian is reporting that Apple legal representatives met with California’s department of motor vehicles to discuss regulations about self-driving cars. On record, the DMV told The Guardian that “the Apple meeting was to review DMV’s autonomous vehicle regulations”. This news follows reports that Apple is searching for a private road-testing site for its ‘Apple Car’ electric vehicle project.
More interestingly, The Guardian claims to have obtained documents that suggest the Apple Car is close to leaving the lab as the project deemed ‘Project Titan’ has now an official Engineering Program Manager. When a project gets an EPM, it typically means a product is entering the next stage of development and finishing testing stages.
What a difference a couple of weeks can make. We knew on February 5th that Apple was offering quarter-million dollar signing bonuses to Tesla engineers to persuade them to jump ship, but the idea that the company planned to make a car was just a vague rumor. Fast-forward a fortnight and it’s now being treated as established fact.
Our own exclusive reporting on the sheer range of automotive hires by Apple makes it clear that the company is, at the very least, seriously investigating the possibility, with a 1,000-strong team reportedly approved by Tim Cook. And while we need to bear in mind the cautionary note in Seth Weintraub’s piece that there’s a big difference between an R&D project and a real, live product, at this stage an Apple car seems more likely than not.
But if Bloomberg is right that Apple plans to launch a car by 2020, I think it’s important to recognize what form that car will and won’t take (spoiler: it won’t look like the above) …
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