Best known for its app-controlled robotic toys, iOS developer Sphero was responsible for creating the real version of the ball-shaped droid BB-8 featured in Disney’s upcoming Star Wars: The Force Awakens, according to Time. Having released the original iOS-controlled Sphero and much-improved Sphero 2.0 balls in 2012 and 2013, the company was accepted into a Disney accelerator program in 2014, receiving personal mentoring from Disney CEO Bob Iger — a close friend of late Apple CEO Steve Jobs. “When the tech-savvy CEO saw Sphero’s technology in action,” Time reports, “he realized the potential application for BB-8 and connected the startup with the masterminds of the Star Wars characters.”
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Along with the disclosure of Sphero’s involvement in the robot’s creation, Time noted that an BB-8 toy was planned for release. Although Gizmodo suggested that an official BB-8 toy by Sphero had appeared on retailer Fat Brain Toys’ site, the image has since been pulled, and Sphero subsequently said that it is not a “legitimate” image. Separately, designer Christian Poulsen has demonstrated how to make a homemade BB-8 droid by cutting open a Sphero ball, inserting a neodymium magnet inside, and placing another magnet inside a handmade foam head, painting the head and ball to match BB-8. Poulsen described making the toy as a quick one-day project, and has a collection of videos showing the modified Sphero moving around much as BB-8 does in the upcoming movie. Sphero 2.0 currently sells for $130. The official Sphero-designed toy will likely be released closer to the film, which is due out on December 18, 2015.
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Updated April 22, 2015: In addition to noting that the BB-8 image run by Fat Brain Toys is not its actual product, Sphero has confirmed its involvement in BB-8, providing clarification and an official link to follow progress on the toy.
“What an incredible honor it is to work with the team at Disney on one of the most interesting new characters in the Star Wars franchise,” said Paul Berberian, CEO. “Opportunities this significant are rare. If anyone can execute and deliver on an exceptional BB-8 experience, it’s our Sphero team in Boulder.”
“This is the beginning of a whole new category of consumer products. You can own a piece of the movie, have it in your home, and relive an experience that is authentic to the entertainment on the screen.” said Rob Maigret, Chief Creative Officer. “Our hardware and software technology advancements make it possible to build the toys of the future now. We are deepening the user connection in ways that, until today, have only been portrayed in science fiction.”
