Tim Cook Overview Updated February 5, 2017

Tim Cook

Everything you need to know about Apple's CEO

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641 Tim Cook stories

February 2010 - February 2017


Tim Cook was appointed CEO in 2011 when Steve Jobs stepped away from the company as his health worsened. Cook was handpicked by Jobs to be his replacement, having served as a close friend of Jobs during their entire career together.

A graduate of Auburn University with a degree in industrial engineering, Cook earned his Masters from Duke University’s School of business. Prior to joining Apple, Cook spent 12 years at IBM, then served as the Chief Operating Officer of Intelligent Electronics. He then had a short stint at Compaq.

Cook first joined Apple in 1998 after being recruited by Jobs. Cook remarked in a commencement address at Auburn University that, five minutes into his interview with Jobs, he knew he wanted to join Apple. “My intuition already knew that joining Apple was a once in a lifetime opportunity to work for the creative genius,” he remarked.

At Apple, Cook started out as senior vice president of worldwide operating. He served as interim CEO during in 2009 while Steve Jobs was on medical leave. In 2011, Cook again stepped in to lead day-to-day operations while Jobs was ill, before ultimately being named CEO permanently just before the death of Jobs.

Cook has been very outspoken on a variety of social issues, including the need to protect user data and privacy, as evident by his vocal refusal to unlock an iPhone used by one of the San Bernardino gunmen. Cook has also voiced his displeasure with controversial legislation that enables LGBT discrimination in a handful of states in the Untied States. Likewise, Cook has frequently called on the United States Congress to pass LGBT protection legislation. He became the first openly gay CEO of a Fortune 500 company in 2014, as well. Cook has led Apple in the San Francisco Pride Parade in recent years.

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Tim Cook Stories February 5

AAPL: 129.08

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Tim Cook Stories February 3

AAPL: 129.08

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During Apple’s Q1 earnings call this week, Tim Cook used HomeKit as an example of how the iPhone is expanding Apple’s ecosystem into new areas where it can innovate:

Our ecosystem is broadening to more and more of the areas where people spend their time. At the gym, on the go, in the home, and on the job. […]

And we are leading the industry by being the first to integrate home automation into a major platform with iOS 10.

As our resident HomeKit enthusiast, Cook discussing the feature during Apple’s earnings call caught my attention. Cook even describes how he’s personally using HomeKit. Below I’ll unpack exactly what Cook said about HomeKit, a bit about how I’m using it as well, and some helpful HomeKit resources.

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Tim Cook Stories February 1

AAPL: 128.75

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Tim Cook has told the WSJ that hundreds of the company’s employees have been affected by Trump’s executive order on immigration, and says that Apple is considering taking legal action. He also said that the company would be supporting employee fundraising efforts for organizations providing relief to refugees.

Cook said that he hopes that the White House can be persuaded to rescind the order, but that the company may resort to the courts if not …

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Tim Cook Stories January 31

AAPL: 121.35

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One of the more pressing questions during Apple’s earning call earlier this afternoon centered on the company’s current litigation battle with Qualcomm. Toni Sacconaghi of Bernstein pressed Tim Cook for comments on Apple’s decision to sue Qualcomm, bringing up a past instance of Cook saying that he hated litigation:

“I’ve always hated litigation, and I continue to hate it, and I highly prefer to settle versus battle.”

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Apple just announced its earnings for Q1 2017, reporting profits of $17.89 billion on revenues of $78.4 billion. The company sold 78.3 million iPhones, 13 million iPads, and 5.3 million Macs. Next on today’s schedule is Apple’s quarterly earnings call, which will kick-off at 2PM PT/5PM and we’ll have live coverage right here.

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Tim Cook Stories January 28

AAPL: 121.95

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Joining a variety of tech leaders in doing so, Tim Cook today told Apple employees in a memo that the company does not support the executive orders signed by President Donald Trump to limit immigration from foreign countries to the United States. In the memo, obtained by The Verge, Cook explains that the order simply is “not a policy we support.”

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