Tim Cook

A new report says that Apple tiger teams involving hundreds of employees are working on reexamining the company’s supply chain – all the way down to screws and plastic inserts.

The goal is to ensure backup suppliers for every component, as well as to reduce dependence on China …

Apple was wrong about the potential of augmented reality headsets and glasses, says CEO Tim Cook, adding that Steve Jobs taught him to be willing to admit mistakes.

The rest of the lengthy GQ profile and interview covers familiar ground, and Cook’s usual talking points …

As part of his trip to China this week, Apple CEO Tim Cook met with the country’s commerce minister Wang Wentao on Monday. This meeting followed Cook’s attendance at the state-sponsored China Development Forum on Saturday, which focused on supply chain, innovation, and more.

While tech giants like Amazon, Google, and Meta have laid off thousands of employees recently, Apple has avoided doing so. In a new interview with the Wall Street Journal, Apple CEO Tim Cook acknowledged this and said that he views layoffs as a “last resort kind of thing.”

Apple reported its Q1 2023 earnings today, missing analyst expectations due in part to a decline in iPhone revenue. Speaking to analysts during Apple’s earnings call, CEO Tim Cook acknowledged that had it not been for iPhone 14 Pro supply shortages, iPhone revenue would have grown in Q1 2023 compared to Q1 2022.

Apple today published its annual proxy statement for investors, revealing a number of details about executive compensation, shareholder proposals, and more. This year, the filing has revealed that Tim Cook will take a significant pay cut in 2023 after he himself suggested that his compensation be adjusted in light of feedback.

A new lot of Apple memorabilia is up for grabs at RR Auction starting today. Included in the new Science and Technology auction is a functional Apple-1 ‘Byte Shop’ computer hand-numbered by Steve Jobs, a Tim Cook-signed football, and more.

A series of tweets from Tim Cook in Japan include the usual fare – praising developers who work with Apple, celebrating the use of Apple tech in education, and so on – but one less usual one. Cook also tweeted a photo of a visit to Sony’s secretive camera sensor facility in Kumamoto.

It’s not exactly a secret that Apple’s camera sensors are made by the Japanese company: Sony model numbers have been found in iPhone teardowns for years now. But it is the first time I can recall Apple’s CEO openly mentioning this …

Apple CEO Tim Cook said yesterday that TSCM Arizona plants would see Apple Silicon made in America. This appeared to contradict earlier reports that the US plants would always remain a step behind the most advanced chip tech TSMC uses in Taiwan.

On the face of it, Cook’s statement would seem to trump earlier “inside source” reports – but the stated timings are problematic, leaving open two distinct possibilities …

Later today, Apple CEO Tim Cook will be attending a celebratory event for the upcoming TSMC Arizona chip plants in Arizona. We’re now learning a little more about the company’s plans, including a tripling of the original investment.

However, it’s becoming even clearer that US-made chips are never going to rival those TSMC makes in its home country, Taiwan …

Apple CEO Tim Cook is known for being an excellent communicator, and that was on full display this week as he navigated Elon Musk’s flurry of accusations against Apple. A new report from the Financial Times this weekend offers a deeper look at how former Apple executives view Cook’s skills, with the caveat that there’s one issue he hasn’t yet resolved…

Following Elon Musk calling out Apple and Tim Cook over a drop in advertising spend on Twitter, its 30% App Store fee, and more, there’s been a shift. This afternoon, Musk tweeted a thank you to the Apple CEO for a tour of the company’s “beautiful HQ.”

Tim Cook hit Las Vegas this weekend to attend a pair of big events on Friday night. The Apple CEO was in the audience alongside Mark Zuckerberg and James Corden at opening night of Adele’s residency at Caesars Palace. He then headed down the strip to XS Nightclub at the Wynn for a Diplo concert, where he was given an important job to do while on stage…

At the FIRST Inspire 2022 Gala, Brian Tong got the chance to interview Apple CEO Tim Cook who shared about his own education, one of the most impactful lessons Steve Jobs taught him, how he approaches remaining calm, and more.

Amid reports of a broad hiring freeze at Apple, Tim Cook joined CBS News for an interview this week to explain the company’s thinking. In the interview, Cook confirms that Apple has slowed down hiring and also addresses its controversial return to in-person requirements.

Apple’s fiscal Q4 earnings are out and while the company saw another record for revenue, there were some slight misses on expectations. CEO Tim Cook shared more details on what challenges the company is seeing like trying to keep up with iPhone 14 Pro demand.

As part of his trek through Europe, Apple CEO Tim Cook has paid a visit to the Vatican to meet with Pope Francis. Details about what exactly the two discussed during the visit are unclear, but there was a “private audience” in attendance, according to the Vatican.

If you have the dream of working for Apple, you can’t get much more help than the company’s CEO telling you exactly what the company looks for when hiring.

Tim Cook says that they seek out five traits, and have found that a very good formula when it comes to new hires …

As he continues his travels through Europe, Apple CEO Tim Cook has sat down with the Dutch news outlet Bright for an interview. As we’ve come to expect from interviews with Tim Cook, there’s a focus on augmented reality, the importance of people learning to code, and climate change.

When people travel to Italy, usually they try local pasta, gelato, or visit beautiful museums. Apple’s CEO Tim Cook, in his Eurotour, just picked up a Master’s degree in Innovation and International Management at Università Degli Studi di Napoli Federico II.