Skip to main content

Tim Cook

See All Stories

Everything you need to know about Apple's CEO

Tim Cook was appointed CEO in 2011 when Steve Jobs stepped away from the company as his health worsened. Cook was handpicked by Jobs to be his replacement, having served as a close friend of Jobs during their entire career together.

A graduate of Auburn University with a degree in industrial engineering, Cook earned his Masters from Duke University’s School of business. Prior to joining Apple, Cook spent 12 years at IBM, then served as the Chief Operating Officer of Intelligent Electronics. He then had a short stint at Compaq.

Cook first joined Apple in 1998 after being recruited by Jobs. Cook remarked in a commencement address at Auburn University that, five minutes into his interview with Jobs, he knew he wanted to join Apple. “My intuition already knew that joining Apple was a once in a lifetime opportunity to work for the creative genius,” he remarked.

At Apple, Cook started out as senior vice president of worldwide operating. He served as interim CEO in 2009 while Steve Jobs was on medical leave. In 2011, Cook again stepped in to lead day-to-day operations while Jobs was ill, before ultimately being named CEO permanently just before the death of Jobs.

Cook has been very outspoken on a variety of social issues, including the need to protect user data and privacy, as evident by his vocal refusal to unlock an iPhone used by one of the San Bernardino gunmen. Cook has also voiced his displeasure with controversial legislation that enables LGBT discrimination in a handful of states in the United States. Likewise, Cook has frequently called on the United States Congress to pass LGBT protection legislation. He became the first openly gay CEO of a Fortune 500 company in 2014, as well. Cook has led Apple in the San Francisco Pride Parade in recent years.

View all Tim Cook-related articles below:

Apple’s court woes: AppleCare in Italy; Motorola, lawmakers grill iOS devs

Site default logo image

As we reported earlier this month, Apple was set to appeal a $1.2 million fine imposed by Italian anti-trust authorities Autorità Garante della Concorrenza e del Mercato. The authorities argued Apple is misleading consumers by selling its one-year AppleCare warranties without informing customers of a two-year warranty mandatory by European Union law. Apple officially lost the appeal in court this week, which forced the company to pay the €900,00 fine and alter its AppleCare policies to properly inform consumers going forward. Apple can still appeal the decision, but consumer groups from 10 other countries are also requesting Apple change its policies—indicating this could soon be EU-wide. (via Repubblica.it)

Following the Path incident, a letter sent from lawmakers to Apple in February requested information on how the company collects personal data. The two congressional representatives behind the letter, Henry A. Waxman and G. K. Butterfield, sent letters to 34 app developers requesting similar information. One of the letters was sent to Tim Cook and Apple about the “Find My Friends” app. The letters are requesting that developers answer questions about their privacy policies and how they handle user data. In response to Path, Apple already confirmed, “Any app wishing to access contact data will require explicit user approval in a future software release.”

Earlier this month, we reported that U.S. Circuit Judge Richard A. Posner ruled in favor of Apple’s request to view documents related to the development of Android and the Google/Motorola acquisition. Apple claimed, “The Android/Motorola acquisition discovery is highly relevant to Apple’s claims and defenses.” According to Bloomberg, Apple told the courts last week that Motorola has yet to fulfill the original request, but Judge Posner denied Apple’s request this week and said, “Motorola’s objections are persuasive.” Two patent infringement-related trials between Apple and Motorola are set for June, and Posner warns Apple will have to “narrow its request to a manageable and particularized set of documents” for any future production of data requests.

Expand
Expanding
Close

Tim Cook convinces AT&T to unlock customer’s iPhone

Site default logo image

We get many emails on Apple’s customer support experience. While not always positive, some are excellent examples of Apple going beyond the average company. Today, a reader and trusted tipster reached out to us and explained that a personal email to Apple’s Chief Executive Officer Tim Cook, who is known to keep up Steve Job’s long-time tradition of answering customer emails, resulted in AT&T making a “special one-time exception” to fulfill a request it previously refused.

The reader was reassigned to Canada for work and decided he wanted to use his iPhone 3GS (which was on AT&T at the time, but has since finished its contract) on a Canadian carrier’s pay-as-you-go plan. AT&T refused to unlock the device, insisting only Apple could. Apple suggested the reader call AT&T again, because only the carrier could authorize the unlock. When he did, the only advice the reader received was to “Just jailbreak your phone.” We heard reports of many similar situations and both the carriers and Apple often give inconsistent information related to unlocking iPhones, which result in confusion among consumers. Frustrated, the reader sent an email to Cook asking him for help (full email below).

While the reader never received a personal response from Cook, he did receive a response from AT&T Partnership Operations that informed him it received his email from Cook requesting to unlock the iPhone. 9to5Mac confirmed the emails are authentic. After AT&T confirmed the IMEI’s for the device, an AT&T representative told the reader that the carrier made an exception to unlock the iPhone. The reader was given instructions to tether his iPhone to iTunes to complete the unlock. According to the reader, he also received a call from Cook’s assistant to make sure AT&T followed through with the request:


Expand
Expanding
Close

New iPad sets single-day record for sales and activations on AT&T (Update: Verizon statement)

Site default logo image

Following Apple’s Chief Executive Officer Tim Cook announcing a record weekend for the new iPad, AT&T just issued a statement confirming “a new single-day record” for both sales and activations for the launch of the new device. Apple never released official sales numbers for the launch of the iPad 2, but it was estimated to have sold between 500,000 and a million units on its début weekend. The full press release from AT&T is after the break.

On Friday, March 16, AT&T set a new single-day record for its iPad sales and activations, demonstrating robust demand for the new iPad on the nation’s largest 4G network, covering nearly 250 million people.

Update: Verizon issued a decidedly less upbeat statement:

“We are quite pleased with sales, which have been brisk through the weekend, and we are excited to offer customers an alternative that lets them enjoy their new iPad on the nation’s largest 4G LTE network.”


Expand
Expanding
Close

Tim Cook unloads $11 million in AAPL stock

Site default logo image

According to an Apple filing with the U.S. Securities and Exchange Commission today, Tim Cook sold 20,178 shares of his company’s stock in a series of transactions over the past two business days. The sales started at $547 per share and climbed to $551 before the last transaction, which left Apple’s Chief Executive Officer with $11.1 million.

Cook, who earns a bit more than $1 a year in Apple salary, was awarded 1 million shares of Apple last year, which vest in 2016 and 2021. Those shares are now worth over half a billion dollars.

Apple is the world’s most valuable company with stock valued at $552 upon today’s closing bell and continued to climb in after-hours trading.


Expand
Expanding
Close

Apple’s Cook invited to talk cancer and corporate America at NCCN Annual Conference

Site default logo image

Apple’s Chief Executive Officer Tim Cook was invited to take part in a roundtable discussion at the National Comprehensive Cancer Network’s annual conference on clinical practice guidelines and quality cancer care. This year’s agenda centers around the topic of “Cancer and Corporate America: Business as Usual?” The five-day discussion begins March 15 in Hollywood, Fla., and ABC News anchor Sam Donaldson will moderate it. The NCNN website listed Cook as an invitee, but there is no guarantee that Apple’s CEO will participate. The fact that a reputable organization invited him means Cook was informed of the conference in advance. A history of late Steve Jobs’ illness gives some hope that Cook will contribute to the discussion. Other invites include doctors, cancer survivors, and other corporate figures, including IBM’s Senior Vice President of Human Resources J. Randall MacDonald.

Whether Cook will take part as a private person or as the CEO of Apple remains unknown, though it is possible he will discuss how Apple can give to medical research. The executive revealed at a recent internal meeting with employees that Apple donated $50 million to Stanford University hospitals, split into $25 million for a new main building and $25 million for a new children’s hospital.

(via The TechBlock)

Expand
Expanding
Close

Tim Cook talks Mountain Lion

Site default logo image

To go with Apple’s announcement of the Mac OS X 10.8 Mountain Lion developer preview, Apple CEO Tim Cook and worldwide marketing head Phil Schiller sat down for interviews with The Wall Street Journal at Apple headquarters in Cupertino. During the interview, Cook noted laptops will continue to exist alongside the tablet market, but merging the two products, and the different chips various Apple devices use, is a possibility the company is considering. Cook said, “We think about everything. We don’t close things off,” but he also noted the Mac is still “incredibly important.” He continued:
Expand
Expanding
Close

Lawmakers grill Apple’s Cook on iOS developer data access following Path address book privacy debacle

Site default logo image

The Path debacle just took another turn for the worse with House Energy & Commerce Committee Ranking Member Henry Waxman and Commerce Manufacturing and Trade Subcommittee Chair G.K. Butterfield issuing a letter to Apple CEO Tim Cook (via The Next Web). In it, the legislators seek to find out whether Apple is doing enough to protect personal data on users’ iPhones, including their contacts. Specifically, the letter asserts there have been claims that the practice of collecting address book data without users’ consent is “common and accepted among iOS app developers.”

As a consequence, the legislators argue, “This raises questions of whether Apple’s iOS app developer policies and practices adequately protect consumer privacy.” They want Apple to respond to questions by Feb. 29. Apple is asked to detail its App Store review practices in respect to protecting users’ information. Whichever way you look at it, it is hard to escape the notion that everything on your iPhone is waiting to be uploaded.

As you know, with the exception of location services, iOS does not prompt users when apps tap APIs to access personal data stored in an iPhone’s address book, camera roll, music library and other places. This also includes little things such as geolocation information embedded in image files taken on the device. This is bothering the legislators and now they want to know why Apple has not implemented a simple toggle that lets users control access to their data other than location.

You have built into your devices the ability to turn off in one place the transmission of location information entirely or on an app-by-app basis. Please explain why you have not done the same for address book information.

We included the letter in its entirety below the fold.


Expand
Expanding
Close

Apple posts audio of Tim Cook presentation from Goldman Sachs Conference

Site default logo image

Yesterday we brought you some of the highlights from Apple CEO Tim Cook’s presentation at the Goldman Sachs Technology and Internet Conference, and now Apple made the conference’s audio available on its website. While Apple usually uses the conference to discuss numbers and trends, Cook gave us some hints at what’s next for Apple TV, and he also discussed worker safety following media attention over its supply chain abroad.

Expand
Expanding
Close

Tim Cook talks worker safety

Site default logo image

Apple’s Chief Executive Office Tim Cook is speaking at the Goldman Sachs Technology and Internet Conference where he was just asked about working conditions within the company’s supply chain. While Apple’s presentations at past Goldman Sachs conferences, where Cook was often involved as Chief Operating Officer, were typically limited to numbers and trends, Cook was asked today about supply chain conditions in China:

“The first thing I would want everyone to know… Apple takes working conditions very, very seriously….we care about every worker… i spent a lot of time in factories personally… we are understand working conditions at a very granular level. I realize that… the supply chain is complex… but my commitment is very, very simple. We believe that every worker has the right to a fair and safe work environment, free of discrimination, where they can earn competitive wages, and voice their concerns freely… We believe that education is the great equalizer”

Cook talked about how aggressively Apple has sought to fix the issues. In January, the company polled over half a million employees weekly and reported over 84 percent compliance. Following yesterday’s announcement that the Fair Labor Association has begun audits of the company’s supply chain starting with Foxconn City in Shenzhen, Cook noted Apple will begin an unprecedented move to report its findings monthly. As an example of how detail oriented the company’s review processes are, Cook noted if there were “no fire extinguisher in kitchen,” the supplier would not pass.

Cook also noted that Apple partnered with local schools to provide classes to more than 60,000 employees, many going on to earn associates degrees, with a campus population larger than Arizona State.

CEO Tim Cook breaks down $150M in charitable contributions by Apple

Site default logo image

Among the various topics, like the new employee discount program, discussed at a recent all-hands Town Hall session with Apple employees was something seemingly very important to CEO Tim Cook: Charity. Unlike cofounder Steve Jobs who thought his company should focus on maximizing shareholders’ value so they can donate their own wealth, the new boss is adamant that Apple must do more on this front.

According to The Verge, the Town Hall meeting saw Cook shed more light on Apple’s charitable contributions that totaled $150 million (versus a cool $97.6 billion they had in the bank last quarter):

According to our sources, Cook said that Apple has donated a total of $50 million to Standford’s hospitals, split into $25 million for a new main building and $25 million for a new children’s hospital. Cook also spent quite a bit of time talking about Apple’s status as the leading contributor to Project RED, and expressed pride that Apple’s given over $50 million to the effort since it started.

According to Apple’s website, the Product Red initiative generated more than $180 million for the Global Fund since its inception. As 9to5Mac first reported back in September, one of the first important moves (anti-Jobsian, perhaps?) of then newly appointed CEO was a company-wide charity matching program for donations made by Apple employees up to $10,000 a year.


Expand
Expanding
Close

Apple’s new retail SVP and why he was chosen to replace Ron Johnson

Site default logo image

[youtube=http://www.youtube.com/watch?v=CNcaMqiD64g]

We reported last night that Apple officially appointed CEO of Dixons John Browett as its senior vice president of Retail following Ron Johnson’s departure in October of last year. Browett is leaving his position at Dixons Retail, which operates various United Kingdom-based retail stores including Currys, Currys.digital, and PC World. Dixons is one of the largest electronics chains in Europe, and PC World, the last on that list,  is one of the largest computer/consumer electronic retailers in the U.K. It also has a reputation of being a big-box consumer electronic store that consumers describe as “the worst of Best Buy and Radio Shack combined.”

While U.K. product-testing and consumer advocacy group Which? consistently ranked both Currys Digital and PC World at the bottom of its research regarding the Top 100 retail chains, a report from Financial Times explained “Apple has mystery shopped and been impressed.” Specifically, the report mentioned “a system of decision trees to match customers with products” that Browett has implemented while at Dixons.

The calculation of Mr Cook may be that if Mr Browett is good at selling people products that bore them, he will do even better selling them i-gadgets that they lust after.

According to reports in November from BBC, Browett recently renovated more than 250 stores, implemented new service, and customer support strategies. However, the company reported first-half losses of just over £25 million (slightly lower than expected, but higher than losses of £6.9 million the year prior). In 2009, Retail Week (via GigaOm) profiled Browett, calling him “affable and intellectual” and describing his “schoolboy enthusiasm” for technology during a trip to PC World. Here is an excerpt:

Expand
Expanding
Close

‘Inside Apple’ author Adam Lashinsky discusses Apple secret-keeping and corporate life [video 50 mins]

Site default logo image

[youtube=http://www.youtube.com/watch?v=tOf_2HCX51w&feature=youtu.be]

Fortune’s Phillip Elmer-DeWitt pointed us to an hour long interview and Q&A session at LinkedIn headquarters with “Inside Apple” author Adam Lashinsky.

The interview is conducted by our former boss and current LinkedIn Executive Editor Dan Roth.  As PED noted, one of the more notable exchanges is with a former Apple employee who thought CEO Tim Cook is charismatic enough to be the United States President.  See the clip below (plus another interview this week at Davos).

Interestingly, the former Apple Engineer discusses how his friends at Apple were put on dummy projects until they could be trusted.

Buy the book at Amazon here or free at Audible.
Expand
Expanding
Close

For many, issues watching YouTube on Apple TV

Site default logo image

Owners of the Apple TV set-top box around the world took to Twitter to complain about an unknown issue affecting the device’s ability to stream YouTube clips through the Internet section of the main menu. According to reports, attempting to play any YouTube clip produces this error message:

No content was found. There is a problem communicating with YouTube. Try again later.

It would appear that some sort of backend issue is to blame, but it is inconclusive. The problem persisted since the past couple days; with a bunch of posts over at the Apple Support Communities indicating it is widespread. One poster claimed an Apple representative advised him to contact Google because this is “a YouTube issue.”

It seems to be particularly bad in Japan, Australia, Canada and various European countries, including the United Kingdom, Scotland, Germany, France, Italy, Spain and the Netherlands, Denmark, Romania, Argentina and Croatia.

Not all users in the United States seem to be experiencing this issue, although some do. Resetting a router or the device will not help. Likewise, performing a factory restore to the latest 4.4.4 firmware did not do the trick for another poster. Some users are only able to see the videos in their History. Are you having same issues with your Apple TV? We would love to hear from you in the comments.

[youtube=http://www.youtube.com/watch?v=9b4mlFqq6pQ]

Expand
Expanding
Close

Survey: Stellar iPhone sales help Apple beat Android in the United States

Site default logo image

Apple announced monster sales of 37 million iPhones yesterday for the holiday quarter that spanned 14 weeks and ended Dec. 31, 2011. It’s a 128 percent unit increase and 133 percent revenue increase, annually, and enough to knock Samsung off the No. 1 spot it briefly held in the previous quarter. However, it appears that the popularity of the iPhone 4S also helped Apple thrive over Google’s platform, especially with Android backers such as Motorola Mobility, HTC and Sony Ericsson reporting disappointing results.

According to research firm Kantar Worldpanel ComTech (via Reuters), iPhone sales gave iPhone a lead over Android in smartphone sales in the United States. Specifically, Apple’s share of the U.S. market during October to November of last year doubled from 22.45 percent a year ago to 44.9 percent. Meanwhile Google’s Android smartphones dropped from 50 percent to 44.8 percent in the same period. Kantar’s global consumer insight director Dominic Sunnebo:

Apple has continued its strong sales run in the U.S., UK and Australia over the Christmas period. Overall, Apple sales are now growing at a faster rate than Android across the nine countries we cover.

Another way to look at iPhone numbers: The iPhone business generated $24.42 billion revenue. During the same quarter, all of Microsoft raked in $20.89 billion revenue. In fact, all of Apple’s holiday-quarter revenues and profits were two times higher than Microsoft’s.

Yet another look at iPhone numbers: Apple sells more iPhones in a day than babies born.


Expand
Expanding
Close

Report: Apple starts hiring chip experts in Haifa, Israel

Site default logo image

Following our in depth report last night on Apple turning its Anobit purchase into a permanent Israeli  presence, a new report in Hebrew by Israeli daily business newspaper Calcalist says Apple is looking to open a research center in Haifa by the end of February.  This follows its acquisition of NAND flash technology provider Anobit for a reported $390 million. The facility is said to be located at the Matam technology district south of the Haifa city, right in the neighborhood of Intel, Microsoft and Philips who also run R&D centers there.

The company reportedly received “several hundred resumes” for various engineering positions. Specifically, Apple is seeking hardware engineers in chip development with strong emphasis on electrical circuits, analogue and hardware testing and verification. The publication learned that Apple’s new research center in Israel is not related to the Anobit acquisition. In fact, Anobit employees are not expected to participate in the activities of the Haifa research center.

The Yedioth Ahronoth Group is also behind Yedioth Ahronoth, Israel’s most widely circulated newspaper publishes Calcalist. The paper reported in December of last year that Apple dispatched its Vice President of R&D Ed Frank to investigating possibilities of an Apple-run development center in Israel. Apple joins other Silicon Valley firms that operate R&D facilities in the country, such as chipmakers Intel, Qualcomm and Broadcom, Internet giants Google, Yahoo! and eBay, software makers IBM and Microsoft and China-based handset maker Huawei.


Expand
Expanding
Close

More on Apple’s Anobit acquisition: Team remains in Israel (for now), headed by notable chip VP

Site default logo image

During the question-and-answer section of Apple’s blowout Q1 2012 earnings call, Apple CEO Tim Cook let out a widely known fact from within the company: Apple Senior Vice President of Hardware Engineering Bob Mansfield is now in charge of the team that comes from Anobit, an Israel-based SSD company that Apple acquired earlier this month. Cook also said Apple is integrating Anobit’s talent into Apple’s current workflow. Cook did, however, leave out some crucial details about Anobit’s integration into Apple.

We have some of the missing details, below:


Expand
Expanding
Close

Tim Cook sends congratulatory email, plans to ‘discuss some exciting new things going on at Apple’ at Town Hall tomorrow

Site default logo image

Following today’s blowout numbers, we just received word that Apple CEO Tim Cook sent a short email to Apple employees congratulating them both on a record setting holiday quarter and starting 2012 with the launch of a groundbreaking initiative for education with iBooks 2 and iPad textbooks.

Perhaps most enticing, Cook told everyone to report to Town Hall tomorrow either in person or through their AppleWeb online portal at 10 a.m. PT to discuss “some exciting new things going on at Apple.” Former Apple CEO Steve Jobs typically held such meetings following major product launches like the iPad and iPhone.

Cook’s last all hands email was sent just one week ago and discussed Apple’s supplier responsibility report.

Today’s email from Cook is pasted below:


Expand
Expanding
Close

Apple posts record results for holiday quarter: 37.04M iPhones, 15.43M iPads, 5.2M Macs and 15.4M iPods

Site default logo image

Chart via

Apple had another blowout quarter this holiday and set records across the board.  iPhones, which many estimated optimistically at 30 million, leapt to over 37 million to create the biggest quarter ever.  iPads crossed 15 million for the first time, and even Apple’s venerable Mac line crossed 5 million units for the first time (likely helped by the popular MacBook Air lineup). iPods, if you needed a downside, were off by 20-percent —which is not terrible, because Apple did not upgrade most of the iPods available last Christmas.

Apple recorded revenues of $46.33 billion and record quarterly net profit of $13.06 billion, or $13.87 per diluted share.

(Click to enlarge)

“We’re thrilled with our outstanding results and record-breaking sales of iPhones, iPads and Macs,” said Tim Cook, Apple’s CEO. “Apple’s momentum is incredibly strong, and we have some amazing new products in the pipeline.”

“We are very happy to have generated over $17.5 billion in cash flow from operations during the December quarter,” said Peter Oppenheimer, Apple’s CFO. “Looking ahead to the second fiscal quarter of 2012, which will span 13 weeks, we expect revenue of about $32.5 billion and we expect diluted earnings per share of about $8.50.”

The full press release follows, and do not forget the live blog coming shortly.


Expand
Expanding
Close

AAPL reaches all-time high of $429 a share, market cap closes in on $400B

Site default logo image

With an announcement tomorrow in New York City and an earnings call on Jan. 24, Apple Inc., has reached an all-time high of $429.47 per share on today’s market, and it closed at $429.11. Being up more than four points today, Apple is continuing to close in on a $400B market cap and sits at just $398.70B at closing.

Apple is expected to have had a record breaking Q1, which will be reported in an earnings call with CEO Tim Cook on Jan. 24. With the help of holiday sales, some analysts predict Apple sold 5 million Macs and around 30 million iPhones.

Tomorrow’s media event in New York City also added to today’s stock frenzy. Apple is expected to make a major announcement in the textbook industry. There have been many reports that Apple made the necessary partnerships with publishers, and may even launch its own textbook creation tool — which Ars Technica called a “GarageBand for e-books.” Apple teased the event as an education announcement. Per usual, 9to5Mac will be covering both events. Tomorrow’s event begins at 10 a.m., so stick with us for coverage. Any final predictions?


Expand
Expanding
Close

Adam Lashinsky’s look ‘Inside Apple’ profiles iOS head Scott Forstall as Apple’s ‘CEO-in-waiting’

Site default logo image

Fortune Senior Editor-at-large Adam Lashinsky’s upcoming book about Apple’s inner workings titled Inside Apple: How America’s Most Admired and Secretive Company Really Works” is bound to become controversial. Unlike Steve Jobs’ authorized biographer Walter Isaacson, Lashinsky did not have direct access to Apple’s leadership team, employees nor did he have Jobs’ cooperation. Nevertheless, the author has deep connections so his book draws from this expertise, focusing on Apple’s former CEO Steve Jobs, current CEO Tim Cook, design chief Jonathan Ive and head of iOS software Scott Forstall (pictured on the right). The young executive (43) has managed to accumulate power, and he now wields tremendous influence at Apple due to his iOS division contributing to as much as 70 percent of Apple’s total revenues. As such, Forstall is seen as Apple’s next CEO once Tim Cook steps down, which probably will not happen until 2021 if he is to vest his 1 million stock shares awarded last August. Here is how one source described Forstall in Lashinsky’s upcoming book, according to Fortune’s Philip Elmer-DeWitt:

He’s a sharp, down-to-earth, and talented engineer, and a more-than-decent presenter. He’s the total package.

Lashinsky conceded and explained:


Expand
Expanding
Close

AAPL passes all-time high of $427 a share, market cap closes in on $400B

Site default logo image

An interesting occurrence happened this morning: In a run up to Apple’s Q1 2012 earnings call, and amid a steady flow of 2012 Consumer Electronics Show announcements where Apple traditionally does not exhibit, the company’s share reached an all-time high by passing $427 a share for a market valuation of $398 billion (Exxon Mobile is at $408.86 billion). As noted by Fortune’s Philip Elmer-Dewitt, the company passed the $426.70 mark it hit briefly one day in mid-October

Interestingly, several analysts boosted their iPhone estimates for the December quarter. Goldman most notably upped their iPhone estimate to 31 million quarterly units, up from the previous 30.2 million estimate. Needham significantly increased their previous 28 million units projection to 32 million units.

By the way, the Apple iPhone turned 5-years-old today. On this very day five years ago, Steve Jobs took the stage at MacWorld Expo to announce the original iPhone. The rest, as the saying goes, is history…


Expand
Expanding
Close

Adam Lashinsky’s look ‘Inside Apple’ will be released on Jan. 25

Site default logo image

Fortune Sr. Editor-at-Large Adam Lashinsky spent the last few years digging deep inside Apple looking for what makes Apple, Inc., tick. Fortune ran a bit earlier this year in a cover story called “How Apple works: Inside the world’s biggest startup,” and it holds up as a fascinating read. The full version of the book, “Inside Apple,” is tabulated at 240-to-272 pages and hits stores Jan. 25. It is currently available for pre-order at $16.92 for the hardcover or $12.99 for the Kindle version and $17.92 for the Audio version.

INSIDE APPLE reveals the secret systems, tactics and leadership strategies that allowed Steve Jobs and his company to churn out hit after hit and inspire a cult-like following for its products.If Apple is Silicon Valley’s answer to Willy Wonka’s Chocolate Factory, then author Adam Lashinsky provides readers with a golden ticket to step inside. In this primer on leadership and innovation, the author will introduce readers to concepts like the “DRI” (Apple’s practice of assigning a Directly Responsible Individual to every task) and the Top 100 (an annual ritual in which 100 up-and-coming executives are tapped a la Skull & Bones for a secret retreat with company founder Steve Jobs).Based on numerous interviews, the book offers exclusive new information about how Apple innovates, deals with its suppliers and is handling the transition into the Post Jobs Era. Lashinsky, a Senior Editor at Large for Fortune, knows the subject cold: In a 2008 cover story for the magazine entitled The Genius Behind Steve: Could Operations Whiz Tim Cook Run The Company Someday he predicted that Tim Cook, then an unknown, would eventually succeed Steve Jobs as CEO.While Inside Apple is ostensibly a deep dive into one, unique company (and its ecosystem of suppliers, investors, employees and competitors), the lessons about Jobs, leadership, product design and marketing are universal. They should appeal to anyone hoping to bring some of that Apple magic to their own company, career, or creative endeavor.

Lashinsky also interviewed Walter Isaacson Dec 14th (posted last week) which turned into an interesting conversation. The two authors, who were both deep diving into Apple, shared notes —so to speak.

One subject we are looking forward to learning more about is Apple University. Lashinsky originally laid it out like this:


Expand
Expanding
Close

Apple CFO Peter Oppenheimer takes charge of retail division as search for Ron Johnson replacement continues

Site default logo image

The Grand Central Terminal store opening had Steve Cano and Bob Bridger in attendance

Until November 1, 2011, Apple’s widely successful retail branch was headed by Ron Johnson, J.C. Penney’s new CEO. Since announcing his leave in June of this year, discussion has run ramptant in regards to the successor of Apple’s vital retail division’s leader. Under Ron Johnson sat three central executives responsible for the upkeep and success of Apple’s retail business: Jerry McDougal, Vice President of Merchandising; Bob Bridger, Vice President of VP of Real Estate; and Steve Cano, Senior Director of  International Retail Operations.

In early November, a report claimed that Steve Cano was tapped as the successor of Ron Johnson, but Apple quickly shot down this report and provided comment to 9to5Mac on the situation:

The search for a replacement for Ron Johnson continues, and Apple has nothing to announce about this subject at this time.

With Apple yet to announce a successor for Ron Johnson, the above comment still stands true. Apple has been actively searching for a new retail chief and according to a report from August, Apple has been working with world-renowned executive search firm Egon Zehnder International to find their new retail chief. At this point, it also appears that Jerry McDougall and Bob Bridger won’t be running Apple retail as neither of them are running the retail show right now.

So, who is running Apple retail? 
Expand
Expanding
Close