Upper East Side Stories August 18, 2015

Apple is preparing to make significant changes to its stores to simplify the experience by relocating iPod stock to accessory shelves and removing iPad-based Smart Signs, according to several Apple Retail managers briefed today on the plans. Apple will begin rolling out these notable changes overnight on Tuesday of next week to stores in the United States so that customers who begin coming in on Wednesday see the refreshed look.

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Upper East Side Stories July 6, 2015

Apple-designed packaging for the Mophie Juice Pack and Logitech iPad Keyboard

Apple is looking to own yet another aspect of its product experience. The company is gearing up to revamp its third-party accessory selection across all of its retail stores by next week by reducing the amount of accessories available in stores to ones sold in packaging co-designed by Apple. Apple has been working with select third-party accessory makers over the past six months to redesign boxes so that the experience more closely matches the boxes of Apple’s own products…

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Upper East Side Stories June 13, 2015

As previously reported, the Upper East Side New York Apple Store opened today and Apple’s head of retail was on hand for the occasion.  Angela Ahrendts tweeted from the event (above) and took photos with visitors (below). The store is at  940 Madison Avenue on the corner of 74th St, a block from Central Park.

apple-store-ues

We noted previously that the almost 100-year old building that Apple restored used to be a bank which included a vault that Apple turned into a VIP room for Apple Watch Edition try ons. The VIP space includes a large TV/Display, couches and other niceties (more images below).

In addition, the decor and showcasing is unique to this location with a new kind of recessed showcase, large chandeliers and black and white artwork.

The new store will help alleviate some of the traffic that the Fifth Avenue Store loses while it relocates to the smaller FAO Schwarz location for upgrades. Not everyone is happy with the store opening. Local residents have complained that it will bring throngs of shoppers to this somewhat quiet (by Manhattan standards) upscale neighborhood. Apple has promised to open later and close earlier than other nearby stores in order to appease the neighbors.

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Upper East Side Stories June 11, 2015

When Apple opens its new Upper East Side Apple Store on Saturday, visitors will have the opportunity to view historical architecture in addition to shopping for iPhones and Apple Watches. That’s because the new retail store located on 940 Madison Avenue was once the home of the U.S. Mortgage & Trust bank — there’s even a bank vault below the store — and Apple has restored much of the original design for its new showroom… expand full story

Upper East Side Stories May 7, 2014

New Yorkers (and the tourists who come to the city) love their Apple gear, it seems, and five stores in Manhattan just isn’t enough. Just last night we reported that Apple was planning to open a new Store in the New World Trade Center complex.  The race to #6 after Soho, Meat Packing District, 5th Avenue, Lincoln Center, and Grand Central is on as ifo Apple Store reports that Apple is planning to open a sixth store on the island in a former bank building on Madison Avenue next year.

Continuing its tradition of creating magnificent stores from historic buildings, Apple has begun work to transform a former bank building on New York City’s Upper East Side into a retail store. Various sources confirm that construction planning is underway for 940 Madison Avenue, a limestone and marble building now occupied by luxury retailer VBH …

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