According to a report from PRWeek, Apple has strengthened its European communications team with the hiring of Rolls-Royce’s director of external comms Josh Rosenstock in a newly created executive position. The report claimed sources close to the situation said the hire was based on “Apple’s desire to grow its corporate affairs capabilities as it becomes increasingly drawn into global regulatory and political issues.” Rosenstock will reportedly join the company in the coming weeks as the Director of Corporate Comms for the Europe, Middle East, India and Africa (EMEIA) and report to Apple Senior Director of Corporate Comms for EMEIA Alan Hely.

One source with knowledge of the move said the ‘heavyweight’ hire was a reflection of Apple’s desire to grow its corporate affairs capabilities as it becomes increasingly drawn into global regulatory and political issues… Another senior comms source added: ‘This is an acknowledgement from Apple there’s a need for wider horsepower when it comes to links with Whitehall stakeholders. ‘As Apple becomes an institution in its own right it needs to upskill in this area.’… It is thought Rosenstock will report to Alan Hely, senior director, corporate comms, EMEIA, Apple Europe.

Apple and Rolls-Royce declined to comment on the report.