Apple’s iPhone and MacBook both made appearances in Beats’ new headphones ad celebrating the World Cup. Apple, of course, announced that it is buying Beats Electronics for $3 billion last week, a deal it expects to be approved by the end of September, and featured a Beats plug earlier this week at WWDC when Dr. Dre was phoned in to the keynote and Eddy Cue was photographed wearing Beats headphones…
Samsung’s celebrity spokesperson LeBron James, who has previously appeared in Samsung ads taunting Apple products, even makes an appearance in the cinematic ad.
Ad Age reports that the Samsung spokesperson could continue to make endorsements for the Apple-owned Beats going forward as well:
Among the celebrities to make a cameo in the film is LeBron James, a Samsung endorser. “He heard about the commercial; he wanted to be in it,” Mr. Johnson said of the NBA star, who once appeared in an ad panning Apple products.
Later, when asked by Ad Age, Mr. Johnson suggested Beats would not turn down future appearances from Samsung’s celebrity salesman. “He’s going to be all over the place,” said Mr. Johnson.
“He’s part of the Beats family,” a company spokeswoman added.
The ad is about five minutes long and contains a few scenes that made be a bit NSFW as they’re risqué in nature. Overall, the ad is probably more intense than anything we’ve seen out of Apple thus far including last night’s new health & fitness iPhone ad with a twangy tune.
https://www.youtube.com/watch?v=v_i3Lcjli84
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Is it me or at 1:15 were the headphones connected via the lighting port?
It’s not connected through Lightning port, it’s just an angled headphone jack.
You should mention the player holding iPhone is Neymar Jr, which is the start for both the Brazilian national squad as well as Barcelona FC.
You should mention the player holding the iPhone is Neymar Jr, he’s Brazil’s biggest star in this World Cup and he also defends Barcelona FC.
Damn, these guys know their product marketing.
That is one great video, in terms of communicating a completely focused state of mind.
Just like the design on (most) of their products, which is very sexy.
And I just downloaded the song in Spotify…
Too bad the engineering behind the Beats products is not as awesome.
I truly, madly, deeply hope they start making some neutral balanced headphones soon.
Headphones that add nothing to the music, neither shit nor fairydust.
This is why Apple bought them… I think.
I think its more for the streaming service.
How did a Samsung TV get in that commercial LOL! Check out 2:54.
I did and I couldn’t see the Shamesung logo on it.
Did you notice the scene at 3:02?
Haha… that girl having sex 3:02?
You should come visit Spain ;)
Why there’s no mention to Neymar Jr, the celebrity that appears most of the time?
Maybe it’s because most people (outside US) know him… ?:)
Bowers & Wilkins P7 enough said :)
Nike too (they are in the same gang anyway)
Poor dude. At least now he can clear his name.