Apple agreed to acquire Beats for several reasons: for the streaming music service, for the headphones, for the speakers, and to bring Dr. Dre and Jimmy Iovine into the Cupertino fold. But the New York Post believes that Apple is seeking help from the Beats team for another important area of the Apple business: advertising. It’s no secret in the technology and advertising world that Apple could not be anymore displeased with the services as of late from longtime ad partner TBWA, and unnamed ad agency executives are said to believe that the Beats team could improve Apple’s ads:
world cup Stories July 14, 2014
world cup Stories June 18, 2014
Despite having what some consider the best ad celebrating the World Cup this year, Beats headphones cannot be worn by players in the stadium during the games or media events according to Reuters. The rule is implemented by FIFA, the international governing body over the sport, due to a licensing agreement with Sony which obviously competes with Beats in the headphones space. Despite the apparent ban this year, Beats has still been able to leverage the World Cup as an opportunity to pick up some product endorsements… expand full story
world cup Stories June 12, 2014
Watch the 2014 FIFA World Cup on your iPhone or iPad
The 2014 FIFA World Cup is officially kicking off today and, while Google might have you covered for updates through search or Google Now, you’ll need one of a few other iOS apps if you plan on streaming live audio or video of all the upcoming games. Head below for our full list of options for video and audio including options for both those in the US and abroad. Most on the list below have streams on TV and online, but you’ll need to download some apps if you want to tune in on your iPhone or iPad:
US: For video you’ll need to download the WatchESPN apps, which will require you to sign into a supported cable provider to access all 64 games being streamed live on the network. That includes streams in English, Portuguese and Korean, but for a Spanish broadcast Univision has streams also available through its app for iPhone and iPad. Support cable providers for Univision include AT&T, Bright House, DirecTV, Optimum, Cox, Dish, Time Warner Cable and Verizon.
If audio will suffice, iTunes Radio is live streaming games from the ESPN station and TuneIn Radio is aggregating all 64 games from ESPN Radio in its iPhone and iPad app.
Australia: SBS On Demand will have the games to watch in its iOS apps for Australia, but it doesn’t appear to be offering live streams.
Canada: CBC has all 64 games live through its iOS app and doesn’t require users to sign into a cable provider.
A full list of who has broadcasting rights in which countries this year is here. If there are streams in your country, they will likely be through the broadcaster’s iOS app. FIFA has a full match schedule on its website here.
world cup Stories June 11, 2014
Google Search iOS app adds World Cup Google Now cards ahead of event
Google has been adding StreetView, Maps, and new search features specifically for the upcoming 2014 FIFA World Cup, and today it brings new Google Now cards to the Google Search app for iOS. The new cards for the Google Now feature in the app will present the latest on World Cup news including “scorers, match statistics, group standings and more.”
Also new for this year’s tournament, you don’t even have to search to get updates on your favorite teams—just open Google Now. You’ll be given an option to start seeing cards with stats about each match that you can tap for more detail… Make sure you are signed in to Google, and have your Google Now turned on in your settings. Swipe up to see your Google Now cards and follow your favorite team!
The updated Google Search app for iOS is available on the App Store now.
world cup Stories June 10, 2014
Apple has launched a new “Soccer Fever” section on the App Store, fittingly with June 12th marking the first day of the 2014 FIFA World Cup. The page has four app sections, including one for “Soccer Apps” (such as the official FIFA app itself), one for featured soccer-related games, a variety of typical social apps labeled as “Share the Fever,” and a plethora of apps for exploring the country of Brazil. expand full story
world cup Stories June 6, 2014
Official FIFA iPhone/iPad app updated ahead of 2014 World Cup Brazil
The Official FIFA iPhone and iPad apps, which also happen to act as the Official FIFA World Cup app, has been updated today with a number of new features ahead of 2014 FIFA World Cup Brazil tournament kicking off on June 12.
The app gets a few pre-tournament features leading up to the first official World Cup match, but it will also be getting another update before then to introduce additional features. In today’s update, you’ll find a World Cup latest news section, the ability to discover info for all coaches and players across 32 teams, and a full schedule of all 64 games planned for the tournament. The update will also let you “Explore the host country Brazil and get familiar with the stadiums and cities where the action will happen.”
In another upcoming update the app will introduce “minute-by-minute action, live from all 64 games” and other features for keeping up with the latest.
world cup Stories June 5, 2014
Apple’s iPhone and MacBook both made appearances in Beats’ new headphones ad celebrating the World Cup. Apple, of course, announced that it is buying Beats Electronics for $3 billion last week, a deal it expects to be approved by the end of September, and featured a Beats plug earlier this week at WWDC when Dr. Dre was phoned in to the keynote and Eddy Cue was photographed wearing Beats headphones… expand full story