After a pilot of its new “Sponsored Listening” advertisements last year, streaming music service Pandora Radio announced today that it’s rolling out the feature to all advertisers and listeners in its mobile apps. The feature rewards users with an hour of ad-free, uninterrupted listening as long as they first interact with an ad for at least 15 seconds. expand full story
Probably a little closer to reality than Apple’s latest.
Ben & Jerry’s spoofed Apple’s 1984 Superbowl commercial directed by Ridley Scott that the company famously used to introduce the Macintosh. Ben & Jerry’s, however, will be introducing an ice cream burrito called “Brrr-ito” squarely aimed at potheads for upcoming 420 celebrations. Check out the full promo below:
And Apple’s original 1984 commercial below:
September 2, 2014
August 17, 2014
Here’s some good news for Apple amid several months of controversy surrounding the Cupertino-company’s marketing efforts: Apples’ 2013 Holiday season television commercial “Misunderstood” has won a Creative Arts Emmy Award for most “outstanding commercial” in 2014. The award was announced on the Emmy’s winners list last night, and the Creative Arts Emmy Awards are presented for “guest performers on television dramas and comedy series, as well as the many talented artists and craftspeople behind the scenes to create television excellence.” The main, televised Emmy Awards ceremony takes place on August 25th…
June 30, 2014
Bloomberg has published an interesting look at audience responses to Apple’s recent in-house advertising efforts compared to ads produced by the company’s long-time agency partner TBWA Media Arts Lab. As you can see from the graph above, Apple’s two most popular recent ads were both outsourced, though the in-house “Chicken Fat” (or “Strength,” as Apple called it) manages to come in at a close third. The data doesn’t include the company’s latest ad, “Parenthood…”
April 21, 2014
This latest iWatch concept goes completely overboard. Instead of just imagining what Apple’s much rumored iWatch would look like, ifyoucouldseethefuture.com is a mockup of Apple’s entire website as if the iWatch was just released. The includes the usual Features, Design, Experience, and Specs product pages, as well as a few videos including one with a Jony Ive voiceover ripped from old Apple ads. There’s no way in hell this is what it will look like, but it will be interesting to see how far off the concepts were when Apple actually releases the product. More on the people behind the concept here.
Head below for the full gallery and videos:
February 28, 2014
December 18, 2013
December 16, 2013
As is tradition, Apple is airing a new holiday commercial this evening, this time highlighting the iPhone 5s, its movie making capabilities, and AirPlay with the Apple TV. The ad is set to the tune of “Have Yourself A Merry Little Christmas”. As you may recall, last year Apple highlighted the iPad and FaceTime, with an ad set to “I’ll Be Home For Christmas”. In 2011, Apple featured Siri and the then-new iPhone 4S.
December 1, 2013
Amazon has never shied away from quietly mocking Apple’s iPad and that’s why this new Kindle Fire HDX commercial (via Amazon YouTube) and its distinctly British voice has us laughing. Calling it the “magical new iPad Air” in proper British tongue, the commercial is offset with the American accented intro of the 8.9″ Kindle Fire HDX.
September 19, 2013
August 15, 2013
China Mobile, the world’s largest Telecom with close to 700M subscribers, reported mixed earnings today on slow growth of its smartphone business relative to its competitors which both carry the iPhone. Chairman Xi Guohua noted this and said that talks with Apple on carrying the iPhone were progressing.
“Both sides sounded keen (during recent talks),” Xi told a news conference after announcing the company’s first-half results.
“Good progress was made in preparing for the commercialization of TD-LTE,” Xi said, referring to 4G “long-term evolution” network technology that may support newer iPhone models.
Dow Jones’ Paul Mozur noted the remaining issues to be worked out:
Working out the hurdles and signing up the world’s largest telecom would obviously be a big win for Apple and CEO Tim Cook, who would probably love to announce the carrier relationship at the upcoming September 10th iPhone event in San Francisco. expand full story
August 5, 2013
Nokia has released a new ad for its Lumia 925 today comparing the device’s camera to the iPhone 5 and simultaneously parodying Apple’s recent “Photos Every Day” TV spot. It’s not surprising that Nokia would choose to focus on the Lumia 925’s camera, as it made a big deal of the device’s 8.7 megapixel camera, dual LED flash, Carl Zeiss lens, and enhanced software camera features when it was unveiled. The dual LED flash is a feature that happens to be rumored for the next-gen iPhone. This also isn’t the first time that Nokia has compared the iPhone 5’s camera to its own smartphones, but it’s certainly the first time it has done a parody of an Apple commercial. Some scenes, like 50 seconds into Nokia’s ad, are taken directly from Apple’s commercial.
May 22, 2013
April 25, 2013
April 12, 2013
We can’t say we didn’t know it was coming. T-Mobile already started accepting preorders for the iPhone 5 back on April 5, and today marks the first day of official availability for the iPhone on the carrier’s revamped “Un-carrier”, no-contract, unlimited voice and data plans.
To accompany the launch, T-Mobile is also kicking off its first iPhone ad campaign today that begins with the first TV spot above (via TMO News). Of course the ad not so surprisingly focuses on its new carrier approach more so than the device itself:
“It’s the phone that’s revolutionizing phones, make sure its running on the carrier that’s revolutionizing wireless… Only T-Mobile lets your iPhone 5 be as great as an iPhone 5.”
Earlier this month T-Mobile started rolling out a carrier update for existing unlocked iPhones on its network that brings LTE support, improved battery life, visual voicemail support and more. It also started a campaign offering users trade-in value for their old devices to make the switch to T-Mobile.
The iPhone 5 is available to purchase for $99 down with a $20 per month financing plan through T-Mobile’s website and brick-and-mortar stores. As noted by TMONews, the carrier has also started setting up its in-store displays and advertising for the iPhone (Gallery below): expand full story
March 11, 2013
A new iPhone 5 commercial just aired tonight and shows off a few features like cooking apps and Passbook in action. The Starbucks Passbook-enabled app, a remote control app, MyScript Calculator, and the Hue Lighting app that got an SDK earlier today are among the other apps also shown off.
These ads are of the same format as the “Alive” and “Together” iPad ads released in mid-February, as well as the Hollywood ad released during the Oscars to moderate reviews.
Another new ad called “Discover” is below.