Apps ▪ Yesterday

AAPL: 109.69

5.95
Stock Chart

Apps ▪ August 25

AAPL: 103.74

0.62
Stock Chart

Apps ▪ August 19

AAPL: 115.01

-1.49
Stock Chart

I’m a daily Apple TV user, and that fact apparently puts me in the minority: even when the Apple TV’s price dropped to nearly iPod shuffle levels, it didn’t take off like Apple’s iPads or iPhones. From what I’ve gathered, many people think the little black box can’t do much. And it’s amazing to me that most people can’t describe what the Apple TV can do, even though it’s been available for years.

Adding an App Store to the Apple TV — a place to download games, new channels, and apps — has seemed for years like a no-brainer for everyone… except Apple. Blame the hardware, the software, or protracted negotiations with potential partners, but after years of waiting, it just hasn’t happened. Calling this a missed opportunity would be an understatement: video games alone generate tens of billions of dollars of revenue annually, and well over half of them are now sold digitally. Thankfully, 9to5Mac’s Mark Gurman reports, Apple will finally bring both iOS 9 and an App Store to the Apple TV this year.

The big question on my mind is how Apple plans to monetize the new Apple TV, particularly given its potential as a gaming console. Prior-generation Apple TVs failed to thrive at $99 (or even $69) price points, which is the same range where Amazon Fire TV, Roku, Ouya and others have struggled to match the market share of PlayStations, Wiis, and Xboxes. Moreover, Apple’s customers have shown little interest in paying ridiculous prices for iOS game controllers, so the hardware upside appears to be somewhat limited for Apple. There is, of course, a logical solution: Apple should accept the lessons it has learned about Apple TV and game accessory pricing, compensating for relatively low hardware profits by selling massive quantities of affordable software…

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Apps ▪ August 11

AAPL: 119.72

4.20
Stock Chart

Apps ▪ August 7

AAPL: 115.52

0.39
Stock Chart

Apps ▪ August 6

AAPL: 115.13

0.25
Stock Chart

Microsoft first unveiled “Windows Bridge” a few months back, a new tool for developers that aims to make porting iOS apps to Windows 10 easier and hopefully breathe some life into the Windows Store in the process. Today the company is releasing the software, albeit an early release ahead of a final launch planned for later this year in the fall.

The bridge offers developers tools for utilizing existing code from iOS apps to build Windows apps, but Microsoft stressed that its “goal with the iOS bridge has never been simply to run iOS apps on Windows.” expand full story

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