App Store changes ‘Free’ button to ‘Get’, likely due to in-app purchase controversies

App Store Free Get

Apple has introduced a small but interesting tweak to the way it markets apps on the App Store. As you can see in the screenshot above, non-paid apps are now presented with the word ‘GET’ rather than ‘FREE’. While the reason for the change in how Apple is presenting non-paid apps isn’t clear, it’s likely due to the popularity of ‘freemium’ apps and in-app purchases, something that has been the source of controversy for Apple in the past… Read more