Research firm IDG on Monday published a new survey called “iPad for Business 2012,” showing that the iPad is anything but a fad as far as big business is concerned. The global survey, available as a downloadable PDF document, noted that 91 percent of businesses that deployed iPads are using the device primarily for work, even if only approximately a quarter of issued devices were supplied as a corporate tool. Consumers and pros alike both use the device for media consumption, which in the case of the latter is predominantly text-based and work-related.
IT and business professionals certainly use their iPads at home. But unlike most consumers, they also use their devices in a similarly intensive way at work. In a further, decisive, break with consumer usage patterns, IT and business professionals use their devices on the road far more frequently than anywhere else.
Some 79 percent of IT professionals “always” use the iPads on the move and 59 percent “always” or “sometimes” use the device in offline mode. Road use usually entails planes, trains, automobiles, hotel lobbies, coffee shops, conference halls and meeting rooms, IDG noted, even though only 40 percent of iPads sold incorporate 3G connectivity.
More than three-quarters of polled workers use the iPads to browse the web, and 76 percent of pros said they “always” use iPads to read content. Meanwhile, 73 percent opted for news consumption and more than half— or 54 percent— use it for work communication. Some 79 percent tap into the iPad on the move and 54 percent use it at home. Social media, personal communication and entertainment follow with 44 percent, 42 percent and 31 percent, respectively.
Corporate iPads rarely supplant notebooks, though: