“How can we create high quality, easy-to-use software for both professional and novice DJs?”
That’s the question that inspired co-founders Karim and Christoph to make Algoriddim’s djay, the award-winning music production software. At the time, DJ software was extremely expensive and complex, but the pair were determined to create meaningful change in an industry they were both tremendously passionate about. While they both enjoyed the art of scratching, in between attending classes and studying for exams at college, the two had vastly different skill levels.
Karim was the expert. With ten years of experience under his belt, Karim had his fair share of knowledge about the industry and had used some of the most popular DJ software available. But with every gig he played, Karim found each solution clunky and downright confounding. He could manage, as digital software proved to have a superior functionality compared to his old analog favorites, but the situation wasn’t even close to ideal.
Christoph, on the other hand, had an extraordinary admiration for DJing, but didn’t have the experience or expertise of his buddy Karim. No matter what software he tried, Christoph was often puzzled as most professional software featured an overwhelming set of controls and required an insanely high level of manual skill, which made performing all the more difficult.
As such, the duo wanted to make something new; software that they and similar people could both use. Read more