Multiple tipsters wrote in this evening saying 20th Century Fox movies are appearing in their purchased movie iTunes accounts ready for re-downloading over iCloud. Sure enough, Fox’s Horton Hears a Who! is on my kid’s iTunes account ready for downloading on iCloud (above, left). There is also no longer a disclaimer saying, “This movie is not available for iCloud downloading,” in iTunes (above, right) which existed before.
When Apple launched Movies in Cloud in March, both Fox and Universal held out. Universal went live on iCloud in April, and it appears Fox is going live today. The deal has been expected for awhile, as HBO allowed iCloud users access to both studios’ catalogs in March. The reasons for the delay aren’t specified but they often involve complicated contract negotiations with multiple rights holders.
Today has been a big day on the iTunes Store with Poland and Hungary both getting iTunes Match, while 37 different countries got iTunes in the Cloud for movies.