Report: Apple to add Baidu to iOS search options next month

Reports are surfacing in China that claim¬†Apple plans to integrate Baidu into iOS next month as the country’s possible default search function.

According to Chinese news website Sina Tech (machine-translation):

Sina Technology News on March 26 morning news, according to informed sources, Apple iOS operating system next month will be formally introduced Baidu search, Baidu and Apple between cooperation component in the China region.

Google’s Susan Creighton revealed last fall that two-thirds of the Mountain View, Calif.-based Company’s mobile search comes from Apple iOS devices.

Meanwhile, recent speculation claims Apple is moving to an in-house Mapping solution that would replace Google Maps. The firm also recently removed its publish to YouTube option in QuickTime for Mountain lion. If these latest rumors deem true, Apple’s move to Baidu would further indicate a significant effort to reduce Google’s presence in iOS.

With that said, the move to Baidu might be more than a snub to Google. As SearchEngineLand noted, Baidu holds 80 percent of the search market in China, and it would make sense for the Chinese to carry the same search on their mobile devices as they have on their desktop.

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