SVP ▪ April 17, 2014


After becoming a Dame of the British Empire in a ‘low key’ ceremony earlier this month, rumor had it that Apple’s new retail chief Angela Ahrendts would be leaving her CEO position at Burberry this month. Apple has never confirmed as much apart from saying Ahrendts would start in the spring back in its original announcement, but today reports claim Ahrendts might stick around at Burberry a little longer. The Guardian reports that while Ahrendts is free to leave after serving her 6 months notice and helping transition in a new CEO, she could earn as much as an £8m or $13.5m bonus if she stays at Burberry through June: expand full story

SVP ▪ November 26, 2013

Burberry Group Plc CEO Angela Ahrendts At The London Stock Exchange

Apple’s new senior vice president of retail Angela Ahrendts won’t be taking up the newly created position officially until Spring 2014, but in the meantime Ahrendts has already started the process of transitioning to a new CEO at Burberry. In a blog post on LinkedIn, Ahrendts talks in length about the following her intuition when deciding to take a new job at Apple, much like she had when first joining Burberry, and also outlines her plans for transitioning to new leadership. If you’ve ever heard Tim Cook talk about moving to Apple, ‘following instincts’ will definitely seem like a theme.

And as I look forward to what will define the next generation, I believe it is imperative that great companies add greater social value – the larger the company, the larger the obligation.

Ahrendts notes that the company has started transitioning to new leadership at Burberry in recent weeks and also describes some of her business philosophies in the process: expand full story

SVP ▪ October 1, 2013

SVP ▪ August 21, 2013

Screen Shot 2013-08-21 at 1.12.25 PM
Apple has poached Enrique Atienza from Levi Strauss, a global clothing sales powerhouse, to become a top director for its U.S. Retail market, according to sources with knowledge of the hire. Atienza served as Senior Vice President, Retail Americas and Global Store Operations at Levi’s, according to Levi Strauss spokeswoman Sarah Young. Young also said that Atienza recently left the company, but she would not confirm details regarding the transition or circumstances…
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SVP ▪ April 8, 2013

We’re all discussing this here and wondered what the wider Apple community thinks. expand full story


Former Apple Retail Chief Ron Johnson is out at JCPenney after his radical retail redesign failed to ignite sales in the same manner in which Apple Stores had grown accustomed. Ron Johnson left Apple in 2011 for the JCP job after a decade at Apple.  He helped design the original Apple Store concept after being lured away from Target by Apple CEO Steve Jobs. He pioneered concepts like the Genius Bar which was unheard of at the time but still a growing trend in the industry.

We know more than a few folks who would like to see him back at Apple which meanwhile has found him difficult to replace. One such attempt was the hiring and subsequent firing of John Browett, a former Dixon’s UK CEO.

Johnson continued to live in the Bay area during his stint at JCP commuting to Plano Texas via Jet so…

We’ve reached out to JCP and Apple for comment and will update as appropriate. Press release follows:
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