After dropping the iPhone from its lineup completely in February, it seems Virgin Mobile USA has had something of a change of heart. Not only is it now offering the latest two iPhone models, it’s also slashed $100 off the full retail price.
You can snag a 16GB iPhone 6 from Virgin Mobile’s online store for $549.99, a hefty discount on the usual full retail price of $649.99. Likewise, the 16GB iPhone 6 Plus is just $649 (down from $749). For those wanting an even cheaper way to get an iPhone, the 8GB white iPhone 5c is available to buy from Virgin Mobile for $299.
Since the launch of the iPhone 6 and iPhone 6 Plus last fall, we’ve noticed that Sprint subsidiary Virgin Mobile USA has offered limited-to-no stock on its iPhone lineup with “out of stock” messages on each of their iOS device and seemingly no plans to replenish inventory. Specifically, the pre-paid carrier went head first into the holiday season without any iPhone inventory for shoppers.
Virgin later confirmed that it had no specific plans to carry the iPhone 6 and iPhone 6 Plus at the time, and now the prepaid carrier has completely scrubbed the entire iPhone lineup from its online store. Expand Expanding Close
After introducing the phone to the Indian market in January this year, The Times of India is reporting that Apple has reversed this decision, once more discontinuing the product which was originally released in June 2010.
The paper says that new supplies of the iPhone 4 have been terminated at three leading trade partners in the country. It is weird for Apple to reverse plans so soon, but it was also uncharacteristic of the company to bring back the iPhone 4 in the first place.
Apple may have decided that the iPhone 4s and 8 GB iPhone 5c fills the gap well enough that it no longer needs to keep the iPhone 4 around. Despite expanding the availability of the SKU to more countries in mid-April, however, the device is not actually offered in India just yet. It is possible that the transition is still taking place.
While Tim stopped short of explicitly stating that Apple would pursue a lower price iPhone, he did state that Apple was working hard to “figure out” the prepaid market and that Apple didn’t want its products to be “just for the rich,” but “for everyone”; he also stated that Apple “understood price is big factor in the prepaid market” and that the company was “not ceding any market.” ….He further noted that the handset distribution model was poorly constructed and that Apple would look to “innovate” and do “clever” things in addressing that market.
That was the WSJ tapping the line (har) of Bernstein Research’s Toni Sacconaghi in February.
Today, Virgin announced that it was hiking its data plans to $35/month for unlimited data which coincides with the launch of a big Android phone. But more interesting, to me anyway, was that Virgin is changing its ‘unlimited’ to ‘unlimited with throttling at 2.5GB’ in…October.
Beginning in October 2011, Virgin Mobile will also move to reduce data speeds when a customer’s data usage exceeds 2.5GB in a month but still provide unlimited 3G access without a contract, usage cap, overage or activation fees. Based on current usage patterns, fewer than 3 percent of Virgin Mobile USA customers use more than 2.5GB of data usage per month. After reaching this level, this minority of customers may experience slower page loads, file downloads and streaming media. When a customer’s next month begins, the data usage meter starts back at zero with unlimited 3G speeds.
If Apple was going to do a pre-paid carrier in the US, it would certainly be Virgin (vs. Cricket, US Cellular, Boost). If Virgin did do iPhone, they’d certainly want to put measures in place to prevent the iPhone from killing its network.
We got word yesterday that AT&T was changing its iPhone insurance plans on October 4th, perhaps signaling some new models. With what we had, we’d have given the info about a 25% shot of being legitimate. However, since then, we’ve heard that a big commotion was made about that information being made public. Based on that and today’s Virgin announcement, we’re thinking the probability of that date being right has increased significantly. Expand Expanding Close
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