Well, we were kinda expecting Adobe to make a move following the Final Cut Pro X outrage and today the company formally announced the “switcher program” that offers a cool 50 percent discount to Final Cut Pro or Avid Media users who defect to Adobe Premiere Pro (the offer ends September 30, 2011).
The promotion arrives on the heels of recent success stories Adobe has been promoting on its website and applies to any Final Cut Pro or Avid Media Composer purchase. The 50 percent discount can be redeemed against any purchased of Adobe Creative Suite CS5.5 Production Premium or Adobe Premiere Pro CS5.5.
And while Apple is adamant that Final Cut Pro X “revolutionizes video editing”, Adobe subtly begs to differ. Check out this quote from Jim Guerard, their general manager and vice president of professional video and audio:
We’re hearing from video professionals that they want pro level tools that address cutting edge work but also allow them to use legacy footage and workflows. At Adobe we’ve been in the trenches with video pros for years and with Adobe Premiere Pro CS5.5 and CS5.5 Production Premium we’ve delivered professional-grade tools that are already being battle-tested by some of the most innovative filmmakers, broadcasters and video pros.