On Sunday we noted that Disney’s ABC apps for iOS devices would this week begin live streaming TV to users in New York and Philadelphia. It’s the first time a major broadcaster is offering a live TV experience in its iOS apps and today the updated ABC apps have officially hit the App Store. The ABC Player is now called “Watch ABC” and with it comes the new live TV experience as well as the full length on demand episodes that were previously available. The new live streaming service will also be available to users on Kindle Fire and online at ABC.com.

The live video features will initially be limited to Philadelphia and New York City and starting July 1 users will have to verify their “eligible TV provider account for continued access.” For now eligible cable providers include Comcast, Cablevision, Cox, AT&T U-verse, Charter, and Midcontinent.

There are also plans to roll out the app to other markets this summer including: Los Angeles, Chicago, San Francisco, Houston, Raleigh-Durham and Fresno. 

Watch ABC version 3.0 is available now for iPhone and iPad. 

What’s New in Version 3.0.0

– The ABC Player is now called WATCH ABC. – Now in select markets, WATCH ABC is a new way to experience ABC television. You can watch your favorite TV shows and local programming – LIVE.*

*Live video available in Philadelphia and New York City area only. Must be within each station’s local viewing area. Program substitutions may apply. Starting July 1, 2013, simply verify your eligible TV provider account for continued access to LIVE video.

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