Eddy Cue, Jimmy Iovine, Apple, Beats Music, Code Conference(Image via Re/code)

It’s typical in any acquisition for both parties to sing the praises of their new partner, and Eddy Cue was certainly playing his part at Re/code’s Code Conference, saying that Beats’ curated playlists were a key strength and would help music grow again. As Mark Gurman reported in his live blog coverage at Code Conference:

Cue said Apple bought Beats because “music is dying. It hasn’t been growing.” He said combining the two companies will help it grow again […]

Cue said what makes Beats good is that it provides users with curated playlists.

He said: “When you bring what Beats has got and what we’ve got it’s not two plus two is four. It’s something much more than that” …

While many would disagree, Cue also said that Beats made “amazing premium headphones.”

Iovine, however, was less fulsome in his praise of Apple products, saying of the EarPods supplied with new iPhones:

You listen to ‘Apocalypse Now’ and a helicopter sounds like a mosquito […] They make them to see if the machine works.

Cue took it well, saying that “we make the best headphones that come in the box.”

Cue’s admission that Apple’s music business was in decline followed an analyst report yesterday suggesting that year-on-year iTunes sales had declined 24 percent. He did, however, point out that the service recently hit a total of 35B songs sold, and also had 40M iTunes Radio listeners.

Business Insider, meantime, put the size of the acquisition into perspective:

FTC: We use income earning auto affiliate links. More.

Check out 9to5Mac on YouTube for more Apple news:

You’re reading 9to5Mac — experts who break news about Apple and its surrounding ecosystem, day after day. Be sure to check out our homepage for all the latest news, and follow 9to5Mac on Twitter, Facebook, and LinkedIn to stay in the loop. Don’t know where to start? Check out our exclusive stories, reviews, how-tos, and subscribe to our YouTube channel

About the Author

Ben Lovejoy

Ben Lovejoy is a British technology writer and EU Editor for 9to5Mac. He’s known for his op-eds and diary pieces, exploring his experience of Apple products over time, for a more rounded review. He also writes fiction, with two technothriller novels, a couple of SF shorts and a rom-com!

Ben Lovejoy's favorite gear