As we shared this morning, Apple CEO Tim Cook today participated in the Climate Week NYC environment-focused conference to speak on behalf of Apple and the company’s efforts on preserving the planet. During his interview, Cook stated that Apple’s new headquarters will be what he thinks is the greenest building on the planet:
“We’re building a new headquarters that will, I think, be the greenest building on the planet. It’ll be a center for innovation, and it’s something clearly our employees want and we want.
Cook’s comments came in the context of discussing Apple’s efforts to monitor the environmental impact of the supply chain behind Apple’s products, not just Apple-operated facilities and improving the carbon footprint of other facilities. Cook echoed past comments by saying that Apple will focus on the supply chain “in a major way.”
Cook also stated that he believes that transparency on how companies impact the environment begins with each product and that consumers will vote with their dollar in supporting companies doing the right thing for the planet.
As we mentioned this morning, Apple’s attention toward the environment is not new for the company behind the iPhone and Mac:
After hiring EPEAT’s Lisa Jackson in May 2013, Apple has converted much of its power to 100% renewable energy. It has an entire microsite dedicated to its efforts and has even advertised its environmental commitments in the press. Apple’s upcoming campus will be powered solely by renewable energy sources, as are its latest data centers. Cook has stated many times that whilst secretive about new products, he wants every company to ‘copy’ Apple’s focus on the environment.
The company even has a dedicated microsite on the environment to profiling its environmental projects and impact.
Apple’s Campus 2, the subject of his statement on Apple’s environmental effort, is currently under construction as seen by recent aerial shots of the location and expected to be complete around the end of 2016.
You can view Cook’s appearance from Climate Week NYC below.
[youtube http://youtu.be/w9BcqYr7kHs?t=2h43m57s]
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I think he means they’re going to make a $h!tlø@d of money in that place.
Actually, having no building would be the greenest.
Actually, no. If they set a benchmark and other copy them, as Samesung will, of course, then because of the ripple effect, it would be better for the environment for them to build the building, than to leave it a park.
Ha! I wrote that _just_ before he just mentioned that Apple can be the ripple in the pond! See :P
The lawn surrounding the construction site is certainly the greenest!
At a time when neighbors are forced to reduce water use by 20 percent and are removing their lawns, it’s nice to know Apple is keeping its new lawn nice and green.
Tim Cook should go outside.
You think people water building sites for the weeds to grow. They should block you from this site, you are so empty, so sad and always wrong. Loser is the name that springs to mind.
He didn’t say it was going to be greener than Bradley James’ ideals. He said the greenest BUILDING, which requires that it be a building in the first place. You sound like my 8 year old, always probing the limits of absolute statements while ignoring the context.
How many employees will be Rollin’ Coal lol
http://thecolbertreport.cc.com/videos/bfvmgh/coal-rolling
ignore herb, This article could have said, Apple cures all types of cancer and is giving it away for free and he would still find something negative to say.
His mom only lets him use her iPhone 4 or 5 times a day while she sells herself for heroin, he’s angry and takes it out on the inter webs comments sections.
Tim Cook calls the new Apple headquarters “the greenest building on the planet”. It’s not.
http://www.globalpossibilities.org/tim-cook-calls-the-new-apple-headquarters-the-greenest-building-on-the-planet-its-not/