Update: We have received this unconfirmed message from a reader who attended the event, seemingly indicating a January launch for the Apple Watch — the earliest of Apple’s quoted ‘early 2015’ timeline.
At Colette, when we entered inside there was a guy from Apple who took our name, email and said to choose an apple watch model we’re interested in. After that he said that we’re gonna receive an email from them 2 weeks before the launch. Later he said that we’ll be receiving it in late December. So… the Watch in early January
The mysterious invitation was indeed for the Apple Watch. Apple has already confirmed it will not be revealing any more information (via Engadget) about the product at this demo area, such as pricing or availability. The device is also — unsurprisingly — locked behind glass running the same UI video loop that was shown at Apple’s media event on September 9th.
<a href="http://instagram.com/p/tj_lH9Fr0x/">via Instagram</a>
For the public, the Apple Watch demo units are all shielded by their glass cases. Select members of press attending the ‘show’ can try on the Watch, albeit the screen is still just playing a mocked-up video of the user interface. Apple execs and celebrities are in attendance, such as Jony Ive and Marc Newson and members of the fashion industry like Sarah Andelman, Colette’s CEO and Vogue’s editor Anna Wintour.
A 9to5Mac reader caught a brief video of one of the display units, showing the Apple Watch Home Screen, embedded below.
https://www.youtube.com/watch?v=T4gLvPkL6Qc&feature=youtu.be
A huge gallery from 9to5mac reader Mihai Varzari is here
It’s still unclear why Apple chose Colette as its demo location, over any other high-fashion retailer. It was speculated that perhaps Colette would sell the Apple Watch in its store, but there has been no announcement (yet) of such a deal. Nevertheless, the event has proven popular, with avid customers forming a long line before the shop even opened.
[tweet https://twitter.com/VVFriedman/status/516860791346061312]
Morning fun trying on the new rose gold #AppleWatch @Colette pic.twitter.com/96MmuIp11X
— robbie myers (@robbiemyers) September 30, 2014
https://twitter.com/jszanchi/status/516868466729811968
In summary, Apple did not announce any more specifics on the Apple Watch. The company still says the device will ship in early 2015, starting at $350.
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Just not doing it for me – YMMV.
Same here. I generally try not to buy Rev. 1 hardware anyway but even if it wasn’t I’m not just not feeling it for >= $350 right now. Doesn’t seem like it gives me very much benefit over my phone and I wasn’t very impressed with the health/activity-related sensors that were shown off.
Colette is a very famous fashion store in Paris, that’s why Apple choose it. It’s fashion week here at the moment ! Thanx for embedding my tweet. :)
i will likely buy – will miss pebbles a little.. but not too much i dont think
Am I the only one noticing that the Crown in the video is spinning? Apparently the watch has the hardware to control the button from the software… Didn’t see that earlier!
I don’t think it is, it moves too much and not appropriately to the demo. Seems its just the moire of the camera filming.
Would have been really cool if it did move though…
would´t make sense at all. Waste of battery life. Need to actually have a kind of motor to turn the crown.
OMFG FEY SUMMERS IS ALIVE!!!!!
Uhm… Fey Summers was obviously inspired by Wintour.
She’s alive and I’m sticking to it!
But what’s really sad on my part is that I don’t know what a “Wintour” is :-/
that « reader » is me *\(^o^)/*
For the ones who want to see all the photos and videos I’ve taken at Colette : https://www.icloud.com/photostream/#A65nhQSTGYFpDz
Thank you sir – we’ve updated the post with a link to your gallery
It’s not working anymore
Pretty cool, even if it was not particularly enlightening in additional details.
Sir Ive is looking ever-increasingly rotund. Bad posture too, he is developing a hunch and something of a chicken’s neck. Shame really, not long ago he appeared as if he were working out (perhaps), more healthy. Now he’s made his first million it looks like the emphasis is focused firmly on the gullet.
Did she get in the machine from “The Fly”, with a fly?