Worldwide smartphone sales data from Kantar shows that strong iPhone 6 sales helped Apple achieve market share gains in all but one of the nine countries surveyed. iOS increased its market share in the US, UK, China, Australia, Germany, France, Italy and Spain – with Japan the sole exception.
In the US, Apple’s share of the smartphone market jumped 4.3% year-on-year in the three months ending in November to 47.4%. No surprise that the iPhone 6 was the best-selling phone in the country, capturing 19% of all smartphone sales …
Verizon and AT&T were the lead carriers for iPhone sales, between them accounting for 57% of all iOS sales in the US.
The greatest increase in market share was in the UK, where Apple leapt a massive 12.2% to hit 42.5%. At the other end of the scale, China saw a modest 1.1% increase to 18.1%. The country’s largest carrier, China Mobile, unsurprisingly dominated Chinese sales, accounting for 63% of all Apple sales.
Kantar reported last month that the iPhone 6 Plus took a 41% share of US phablet sales.
Apple’s market share in the US had slipped in the previous quarter, likely as a result of iPhone buyers holding out for the new iPhones which launched toward the very end of the three-month period. While Apple is far more interested in its share of profits rather than sales, the latest gains should make for good news when Apple shares its Q1 earnings on 27th January.
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The last paragraph says it all. Apple never carried too much for the sold amount rather the margins and the profit from a single sold device/service. Market share only matters when they are comparing themselves on some stupid corporate meetings with Samsung/etc. I don’t believe that the core Apple people, Ivy for instance, care for aforementioned anyway. That’s what is so cool about Apple and one of the main reasons why we love them! They just strive to do everything with that specific forward-to-next-level thinking/approach. P.S. Same with DSLRs – lame photographers care only for megapixels. Pros know better than that. :)
Apple still isn’t selling enough iPhones for Wall Street investors. Doom is just around the corner because iPad sales are slipping no matter how many iPhones are being sold. Market share is still all that matters to Wall Street. Apple is supposed to have the most market share for its entire product line. Apple may have a $70 billion revenue quarter but I doubt very much Wall Street will be satisfied and Apple’s share price will fall.
Good news. Lots of happy people unwrapping them over the holidays and tons more to come.
short Samsung stock now