Apple has updated its website for China with a new video advertisement in celebration of the Chinese New Year. The one-and-a-half minute advertisement is largely similar to Apple’s “The Song” ad for the United States that aired during this past Christmas and holiday season…
In the new ad, a granddaughter utilizes Apple software and hardware to convert a vintage audio recording to a format playable on an iPad. For the U.S. version of the ad, Apple shared a behind-the-scenes tour of the ad’s creation.
This new ad is significant as it is Apple’s first in China. This advertisement comes at a time when Apple is rapidly growing in China. Apple is opening up several new stores for China this year, and Senior VP of Retail Angela Ahrendts has been recruiting U.S.-based retail employees to relocate to China.
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china, china, china. You need to improve your redaction skills Mr. Gurman
Pretty cool.
I can see Apple wants to localize the ad. But they shouldn’t do it like that. If I’m Chinese I would want to see an entirely new ad, not a “copycat” of the old ad.
link the old ad
A great ad. – subtle and thus effective – tears to the eye stuff; it will go down well in China.
I’m not Chines but the Feb 19 is also new year to others.
Please change the title to Lunar new year…