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The Apple TV is now available to order from Apple’s online store, $149 for the 32 GB model and $199 for the 64 GB model. The first Apple TV orders will ship later this week, from October 30th.

The new fourth-generation Apple TV is first launching in the US, UK, Canada, Australia and many more … with a total of 80 launch countries. Not all countries get all the features however — only 12 of those regions are able to use voice search on the Siri Remote.

Alongside the box itself, Apple is selling a couple of accessories. You can buy a replacement Apple TV Siri Remote for $79 as well as a Remote Loop, the wrist strap, for $12.99. Bundled with the Apple TV itself is a Lightning cable to charge the remote, but you still have to buy your own HDMI cable as that is not included.

International pricing for the Apple TV varies. For the UK, the 32 GB model costs £129 and the 64 GB costs £169. In Canada, the device starts at CAD $199, maxing out at $269. The European price is 179 euros for 32 GB and 229 euros for the 64 GB model.



You can watch 9to5Mac’s hands-on with the 4th-gen Apple TV developer kit from a few weeks ago to get a feel for the new device or simply watch the beautiful new Aerial screensavers, if you are still on the fence about ordering.

The new Apple TV features a remote with a touch surface for easy navigation as well as built-in microphones to enable Siri voice searches. The box itself will include an App Store, vastly expanding the content selection over the third-generation Apple TV which is still available to buy for $69. Its also a much more powerful device in general, with an Apple A8 SoC included inside for high-performance apps and games.

If you are a developer working on something cool for the debut of tvOS and Apple TV, please get in touch with details about your upcoming launch.

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About the Author

Benjamin Mayo

Benjamin develops iOS apps professionally and covers Apple news and rumors for 9to5Mac. Listen to Benjamin, every week, on the Happy Hour podcast. Check out his personal blog. Message Benjamin over email or Twitter.