Taylor Swift and Apple Music have today launched another commercial on Twitter promoting Apple’s $9.99 streaming music service, featuring song ‘The Middle’ by Jimmy Eat World. It is unclear if the minute-long ad will be exclusive to online promotional channels or also be shown on TV.
In the ad, Swift selects a playlist from the Activities section of the Apple Music ad using her rose gold iPhone 6s, and then jumps around singing out a portion of the iconic Jimmy Eat World song. The new commercial follows another ad from Swift and Apple Music two weeks ago, which showed Swift falling over on a treadmill after being caught up in the ‘distractingly good’ music.
Somewhat disappointingly, this ad lacks any such comical ending and simply films Swift singing along to the song and enjoying the music. The ad ends displaying the tagline: ‘Every song for every moment’.
Although Swift’s relationship with Apple Music started out on rocky footing, over an artist rights dispute, the singer seems to have gotten past that initial spat. In the months since, Apple Music exclusively hosted interviews with Swift, a video of her 1989 tour and more.
https://twitter.com/taylorswift13/status/722034150329331713
.@taylorswift13 ❤️❤️❤️ @jimmyeatworld
Mic drop.https://t.co/ZZOrklTK01 https://t.co/RBMxMpT3wk— Apple Music (@AppleMusic) April 18, 2016
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Getting confused, is it Apple Music or Apple Taylor Swift?
These commercials give the impression that Apple Music has.. well.. “Every song for every moment” in perfect playlists. The commercials are kinda cool, but I don’t understand how they can actually promote this platform. It’s so bad compared to Spotify and other streaming services. I gave Apple Music two chances (at the beginning and for another month in March), but It was terrible both times. The iPhone app is confusing, 95% of the playlists are not very good, the “for you” tab shows me artists and songs that have nothing to do with my chosen favorites and there are almost no playlists! Some playlists are even in different categories of activities. Like that isn’t enough for me to quit, songs take for ever to start playing sometimes and if I fast forward in a song it takes a few seconds to continue! Spotify does not lag for even a second and has the same (if not better) sound quality.
When Apple Music was announced I thought this would change how I listened to music. All my Apple devices connected, working together… and here we are… with a bad iPhone app, no real apple TV app, lack of playlists, iTunes is bloated more than ever and the music I bought before Apple Music doesn’t even download properly.
I’m really happy with most of Apples decisions lately, but Apple Music is a disaster. Please Apple, just look at your competitors and make it work.
That makes one of us. I don’t care for the Taylor Swift ads (although I don’t hate them) but they are good at exposing a feature that Apple has not made easy to discover on its own.
I do agree that the curated content in Apple music isn’t stellar either since it suggests bands to me that I an already familiar with too. But I look at the bright side: Apple is doing something that, as far as I know, only Google is trying to do which is create a place where you can add subscription music to tracks that you obtain outside of the subscription (both purchased from Apple and music obtained elsewhere).
Given how new this field is I’m willing to cut Apple some slack since no one else has a perfect service either. I suggest that if Spotify or someone else is offering you something you would rather use then feel free to start using that service since I doubt anyone of influence at Apple is going to read your feedback and jump to.
I’d have a subscription, if I could make any damn sense of it all. Total clusterduck.
I’m a strategic tech consultant. If I designed interfaces this bad, I wouldn’t have any work. Apple gets away with putting out crap only because they’re Apple.
x2.
No faceplant – no like.