The new Apple Watch band and face first became officially available on Monday, when orders opened online and the custom face was unlocked for all Apple Watch owners immediately following the WWDC keynote. Widespread retail availability began on Thursday.
Now, Apple has chosen 13 select retail stores around the world to feature custom Apple Watch display tables dedicated to showcasing the Pride band. Under each table’s glass are a dozen assorted Apple Watch models, each outfitted with the new band. Striped Apple logos printed on the table flank each side of the display.
Head to Apple Regent Street this weekend to check out the Pride Takeover of Apple Watch. Try out the band on your own watch, and take one home for £49. A percentage of the sales price goes to LGBT+ charities. Available for a limited time only. #ApplePride https://t.co/nPrq8jQQEV pic.twitter.com/C0JizKtDwO
— 👑 (@dougmorton) June 9, 2018
Two of the stores with the display are Apple Regent Street in London (pictured) and Apple The Summit in Alabama, the latter of which was chosen to participate in a private #applepride event yesterday evening. The celebration was held at Birmingham’s Haven, an event space located 15 minutes away from Apple’s store.
Below, we have identified all thirteen original locations with Pride band tables. The grand reopening of Apple University Village in Seattle brought with it a fourteenth display. Let us know if you spot the table elsewhere:
- Apple Regent Street
- Apple The Summit
- Apple Union Square
- Apple Fifth Avenue
- Apple Third Street Promenade
- Apple Orchard Road
- Apple Boylston Street
- Apple Schildergasse
- Apple Park Visitor Center
- Apple Michigan Avenue
- Apple Marché Saint-Germain
- Apple West 14th Street
- Apple Amsterdam
- Apple University Village (Added display upon reopening on June 30th)
Retail staff invited to the event donning Apple Pride shirts listened to speakers, autographed a commemorative six-color Birmingham sign, and were encouraged to discover the Apple Watch Pride face.
Apple first introduced a Pride Watch band for employees who participated in 2016’s Pride Parade in San Francisco. Last year, the same band was released to the general public and was available through September. This year’s $49-band is themed around the accompanying watch face, with six colored stripes perfectly aligning to the position of identical stripes on the watch’s display.