Apple’s VP of Apple Pay Jennifer Bailey today announced a new NFC feature for iPhone: special tags that trigger Apple Pay purchases when tapped, without the need to download a special app first. The company is partnering with Bird scooters, Bonobos clothing store, and PayByPhone parking meters for the initial rollout.

Apple also announced that inside the Wallet app, users will soon be able to sign up for loyalty cards in one tap, presumably presented to users as recommendations when they make eligible purchases.

The company announced the news at the TRANSACT conference in Las Vegas, an exhibition focused on mobile payment technologies.

Right now, physical Apple Pay transactions require bulky terminals like those you find at retail store checkouts. With the new support, an iPhone will know how to read a specially-encoded NFC tag (that can be as inert as a sticker) and automatically show the Apple Pay purchase interface when a user holds their device near it. No third-party apps or other set up required.

The obvious example is a user can ad-hoc top up their miles on a hired electric scooter simply by tapping their phone or watch to a NFC sticker on the bike. For Bonobos, it will enable simpler self-service shopping with the ability to place NFC tags directly onto clothing rails.

The new Apple Pay features will be rolling out later this year, presumably with more partners onboard now that the news is public. This is yet another step towards Apple’s goal of replacing the wallet.

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