February is Heart Month and Apple is taking the opportunity to offer customers better trade-in deals for Apple Watch Series 2 and 3 when upgrading to Series 5. The promotion sees the older Apple Watch models valued at the same $100 that Apple is giving for Series 4.

Last week we learned about the Apple Watch Heart Month Challenge that begins February 8th and today, Apple boosted the trade-in values of Apple Watch Series 2 and 3 to incentivize any current customers wanting to upgrade to a Series 5 watch (via MacRumors).

On the Apple Watch landing page is a banner sharing the new promotion:

February is Heart Month. Get Apple Watch Series 5 starting at $299 with trade-in of Apple Watch Series 2 or Series 3.

That $299 price for a Series 5 Apple Watch after an eligible trade-in would be for a 40mm aluminum GPS model. Of course, that increased (up to) $100 trade-in value is can be applied to more expensive Series 5 models as well.

Apple Watch Series 5 brings a number of notable upgrades from those coming from Apple Watch Series 2 and 3 like a larger display, upgraded processor, always-on display, ECG readings, and more.

The promotion brings a $30-$40 increase in Series 2 and 3 trade-in values that Apple was previously offering. After picking out your Series 5 model, look for the “Add a trade-in” option just above the Add to Bag button on Apple.com to take advantage of the offer.

If you’re interested Apple Watch Series 5 without a trade-in, Apple offers some discounts on its Amazon storefront. Check out all the details on the latest Apple Watch deals here.

Want to trade in a device other than an Apple Watch? Check out our guides below or simply head over to our trade-in partner directly if you want to recycle, trade, or sell your used devices for cash and support 9to5Mac along the way! Use code 9to5mac for an extra $15 on all trades.

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About the Author

Michael Potuck

Michael is an editor for 9to5Mac. Since joining in 2016 he has written more than 3,000 articles including breaking news, reviews, and detailed comparisons and tutorials.