About the Author

Mark Gurman


Mark is an award winning journalist who worked at 9to5Mac for over six years. He covers Apple and other topics related to the consumer technology industry.

Mark is regarded as one of the go-to reporters for all Apple-related matters, one of Wired‘s top 16 people to follow in technology, and one of TIME Magazine‘s top 25 bloggers of 2013Mark has also been profiled by CNN Fortune multiple times, NPR, the Los Angeles Times, LA Weekly, the Huffington PostBusiness Insider, Columbia Journalism Review, MarketplaceHaaretz, and USA TodayMark was also recently named to the 2015 Forbes 30 under 30 List.

In 2012, Mark published the first photos of the iPhone 5, broke the news about Apple’s switch to an in-house Maps application, revealed the first 15-inch Retina MacBook Pro, forecasted that Apple would update the iPad’s software with Siri support, and accurately revealed the iPad mini’s higher-than expected price point.

In 2013, Mark published the first photos of the original iPad Air, provided the first details about Jony Ive’s end-to-end iPhone and iPad software update called iOS 7, provided information about OS X Mavericks, and detailed Apple’s early work on the Apple Watch.

In 2014, Mark revealed Apple’s work on a new Health application for iOS 8 and the Apple Watch, Ive’s redesign of OS X called Yosemite, and details about the iPhone 6 and iPhone 6 Plus.

Mark started out 2015 with a significant scoop detailing Apple’s yet-to-be-released 12-inch MacBook with a Retina display, thinner design, and more advanced trackpad and keyboard. He has continued the year by reporting on several details about iOS 9, including the new Proactive Assistant, redesigned Siri, upgraded Maps with transit functionality, new system font, split-screen iPad apps, Swift 2.0, as well as predicting a performance focus for both that software upgrade and OS X El Capitan. Mark finished the year by reporting the majority of the details about the new Apple TV, iPhone 6s and 6s Plus, Apple Watch updates, the iPad Pro, the iPad mini 4, and iMacs.

Mark started out 2016 with exclusive reports on Apple’s work on a pair of completely wireless Beats headphones for the iPhone 7, details on the iPhone SE, iPad Pro 9.7-inch, Apple Watch updates, Apple’s March product event, new Apple retail initiatives, and Tim Cook’s Town Hall meeting with Apple employees.

Mark has also written long-form features on “Apple Anonymous,” a group of retail employees who discuss work over Twitter and the fascination of watches by Apple executives. Most significantly, in fall 2014, Mark published an extensive profile of Apple’s PR and Communications department that was compiled over two months into nine chapters. Mark also provides analysis on relevant technology industry topics, such as Apple’s recent executive shakeup. Mark kicked off his writing career at the end of 2009, and he had his first significant break in 2011 with a story detailing Siri and the iPhone 4S.

You can follow him on Twitter.

Mark Gurman's Favorite Gear

June 8, 2011

iOS devices like the iPhone and iPad have long missed out on 1080P HD video playback through their respective native video viewing applications. In iOS 5, Apple is looking to change all that as 1080P video now syncs to the iPad 2  and is playable in the full 1080P format. Prior to iOS 5, iTunes would not even sync video of the 1080P quality. According to first hand accounts, playback is very smooth and looks great. End users will be able to get their hands on this new feature in fall, when Apple officially delivers iOS 5 to customers.

Thanks, Jamie!

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We decided to put together a roughly eleven minute walkthrough video of iOS 5 for iPad’s most notable features. Our video covers Messages with the iMessage service, Notification Center, the brand new Music application, updated Safari, tweaked Mail, Twitter integration, updated Calendar, Settings, Reminders, the new keyboard, and more. This is, of course, all in addition to some great commentary.

On to iOS 5 itself, in the beta 1 stage, it is quite stable – compared to iOS betas that have come before it. The dual-core iPad 2 and A4-packed iPhone 4 feel even faster with this new operating system, and will likely be even snappier™ once this thing achieves Golden Master status. As you will see, our biggest gripe so far with the iPad version of iOS 5 are the widgets. Or the lack thereof. The iPhone version (way smaller display) houses two widgets: stocks and weather within the Notification Center. Apple could at least do this for the iPad.. or maybe they have something better up their sleeves to show off at their annual fall event.

Another thing is that is that there should be some sort of “read” system for users with iMessages and multiple devices. It’s quite annoying to have to clear iMessages on both your iPhone and iPad. It’s beta 1, so we’ll likely see several tweaks and new features over the course of Apple’s beta seeds into fall. Be sure to watch the full video above, check out our iPhone iOS 5 walkthrough, and ask questions about iOS 5 in the comments.- We’ll get to as many as we can.

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June 6, 2011

June 5, 2011

John Gruber at Daring Fireball has published his thoughts on what’s going down tomorrow with iCloud at WWDC. In short: “Don’t think of iCloud as the new MobileMe; think of iCloud as the new iTunes.” Gruber notes that the iOS syncing process of today requires a user to USB tether their device to their computer in order to sync music, video, apps, etc. iCloud might just be the future of iOS device syncing.

The ideal concept would be that a user can upload all of their media to the cloud, sign into their iOS device, and it will be ready to go.

But in short let’s just think about the ways that iCloud might be a major, dare I say game-changing, step away from USB tethering between iOS devices and iTunes running on your Mac/PC. Consider just the new out-of-box experience. Rather than “Take this out, plug it into your Mac or PC (after first making sure your Mac/PC is running the latest version of iTunes), wait for it to sync before you actually play with it”, you might get something like “Take this out, turn it on, sign into your iTunes account, and start playing with it.”

Gruber also published some interesting thoughts on what he would like to see in iOS 5.

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June 4, 2011

While Apple has publicly acknowledged that they are tracking a summer release window for their upcoming Mac OS X Lion release, sources have indicated to 9to5Mac that Apple may surprise customers with a Tuesday, June 14 launch of the next-generation Mac operating system. Our sources could not confirm with certainty that the launch will take place that day, but due to a mixture of chatter from several sources we believe the June 14th date is a strong possibility.

Apple is said to be planning one of their product launch-indicative “visual updates” for the morning of Tuesday, June 14th. Sources tell 9to5Mac that this particular overnight will feature a new store-front window in addition to other signage-related changes within the retail store. These particular changes are different than the ones planned for Tuesday, June 7 – the day after WWDC. While we do not know what June 7’s changes are, we think the launch of Apple’s 2011 back to school promotion is a strong possibility.

One particular piece of evidence that leads us to believe in a June 14th Lion launch is that Apple will be minimizing software presence in their retail stores on that day. Possibily meaning the removal of Snow Leopard from Apple’s retail outlets. This may mean a mid-June Final Cut Pro X launch as well, but that is purely speculative. Apple removing software from their retail stores is not exactly an issue for Mac OS X Lion customers as this particular software release will come through the Mac App Store.

Separately, Mr. X has told 9to5Mac that Apple’s supplies of Mac OS X Snow Leopard are dwindling and a mid-June launch for 10.7 Lion makes sense based on past trends. Again, we need to emphasize that this June 14th Mac OS X Lion launch is unconfirmed. We do, however, believe that based on the mixture of information detailed above, a June 14th Mac OS X Lion launch is a very good possibility. We will hopefully know all on June 6th when Steve Jobs talks Lion at WWDC.

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June 3, 2011

MacRumors has discovered a new addition to the iTunes App Store update page and that is a new sentence hinting at an upcoming feature called Automatic Download. The greater meaning of Automatic Download is not completely clear at this point but it seems as if Apple will give iOS users the option to have their iPhone, iPad, and iPod touch automatically download and install App Store app updates. The leak also hints at this being an option, so perhaps Apple has an iOS update up its sleeve for an imminent release.

Or if your device has Automatic Download enabled for apps, your updates will download to your device without having to sync.

Right now, users have to open the App Store app and manually pick and choose (or click update all) every time they want to update an app. The new sentence, quoted above, has appeared roughly three months prior to the rumored public release of iOS 5. Either Apple is just testing out some of their new iOS 5 literature, or Apple will be making this Automatic Download feature available to the public as soon as next week. Apple, afterall, will be talking the cloud and iOS on Monday at WWDC.

The phrasing of the new sentence does seem to be hinting at just more than App Store apps. This may be the first hint from Apple at their plans to deliver over-the-air iOS software updates and a new iOS software update solution via a new version of the Time Capsule and AirPort Extreme.

The previous wording can be seen below:

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Robert Scoble says, that according to a source who worked on Twitter integration, iOS 5 will feature more than just Twitter photo sharing. He says that integration will be very deep. We can imagine a Twitter widget, Twitter notifications, and Twitter photo and video sharing. Any other possibilities?

More talk on the subject below:

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May 31, 2011

Apple has announced this morning that CEO Steve Jobs and other executives will take the stage on June 6th to talk next-generation software. Specifically, Apple will introduce their cloud-services – with an official header name of iCloud – in addition to iOS 5 and Mac OS 10.7 Lion.

Apple® CEO Steve Jobs and a team of Apple executives will kick off the company’s annual Worldwide Developers Conference (WWDC) with a keynote address on Monday, June 6 at 10:00 a.m. At the keynote, Apple will unveil its next generation software – Lion, the eighth major release of Mac OS® X; iOS 5, the next version of Apple’s advanced mobile operating system which powers the iPad®, iPhone® and iPod touch®; and iCloud®, Apple’s upcoming cloud services offering.

Apple is also, of course, promising over 100 technical sessions, but have to yet to actually announce those details. The full press release is after the break.

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May 30, 2011

Sources around the globe have informed 9to5Mac that supplies and shipments of the MacBook Air are constrained ahead of the product’s rumored June-July refresh. The latest rumors peg the update to to be fairly minor – like this year’s iMac and MacBook Pro upgrades – with internal specification bumps and new I/O options. Specifically, the new MacBook Air family should feature Intel’s Sandy Bridge processors and Thunderbolt ports. Backing up these constraints is Apple’s own website – which is featuring refurbished MacBook Airs at an all-time low of $829.  Best Buy has also dropped prices significantly and now start at $938 for the base model 11.6″.

And finally, we know Intel is pumping out Sandy Bridge processors for Apple’s MacBook Air competitors.  Shouldn’t the original get a Sandy Bridge too?

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Backing up claims of a next-generation iPhone with an iPhone 4-like form factor, Macotakara claims that Apple is set to debut an iPhone 4S with an ARM Cortex-A9 and an 8 megapixel camera. The ARM Cortex-A9 is the CPU foundation for Apple’s customized A5 processor in the iPad 2. The iPad 2’s A5 is a dual-core chip, but the report is unsure if the iPhone 4S version is dual core. Sources told 9to5Mac last month that Apple is already testing an iPhone 4 with an A5 chip with high-profile game developers and it is likely that the iPhone 4S’s A5 will be dual-core.

The report also says backs up claims of an iPhone with dual-mode support for CDMA and GSM networks. This has long been expected since our discovery that the Verizon iPhone 4 carries a Qualcomm Gobi chip; a chip that supports both CDMA and GSM networks. The unique part about the report’s claim is that it says the iPhone 4S will feature an integrated SIM card system. That means the card is not user replacable. Apple was rumored to be working on an integrated SIM feature for future devices, but this claim has since been shot down.

The report also adds that a full iPhone revamp – iPhone 5 – is expected in spring 2012. This may mean that Apple has not just changed their iPhone release cycles to September; the September new iPhone thing could just be a 2011 thing. That’s great news for anyone holding out for an all-new design. (Image: TiPb)

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May 28, 2011

We’ve been testing out a prototype version of the Hive Dock for iPhone for the last few days and here’s our review and overview of the product. For those unfamiliar, the Hive Dock is a dock for the iPhone 4 that provides the phone with clearer audio output and uses a magnifying plate to provide a 4X zoom for anything your iPhone displays on its screen. The product is actually pretty slick for movie watchers and the audio actually does sound crisper than iPhone 4 audio without the dock.

The iPhone can sit in either portrait or landscape and is incredibly easy to place in the Hive Dock. You just drop your iPhone 4 into the fitting slot with the device’s speaker in the speaker placement portion of the slot. The home button is always open when the iPhone is in landscape orientation and there is an opening in the Hive Dock if you want to use the device in portrait mode. The Hive Dock is not only for movie watchers, but does wonders for those who want to type without squinting. Using an iPhone text editor, the Hive Dock, and a wireless keyboard is a great expierience.

The magnification portion actually works great and is perfect for movies, games, web browsing, and really anything else you would use your iPhone for. One of the great parts about the dock is that it enhances your audio and iPhone screen without any electricity. The dock itself is also very light – so it’s very easy to carry and travel with. The iPhone is also still easy to use when in the dock, just wrap your hands around the magnification plate. Another plus for portablity is that the magnification lens actually can be stored in the bottom of the Hive Dock. The Hive Dock we tested is a prototype unit and the actually unit will be thinner and feature feet on the bottom for rotation. If you have any questions we’ll answer them in the comments.

You can support and pre-order the Hive Dock through Kickstarter.

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May 27, 2011

From 9to5Google:

With Apple’s purchase of two mapping companies over the last couple of years – Poly9 and Placebase – many have speculated that iOS 5 will finally be the iOS release where Apple moves from a Google Maps backend to an Apple backend. Multiple job postings on Apple’s official site backed up this speculation and even Apple promised some under-the-hood maps tweeks for their next-generation iPad, iPhone, and iPod touch operating system.

Now, sources have told 9to5Google that although Apple is working to improve the iOS Maps application, iOS 5 will not bring an Apple developed maps service and Google Maps is still in. Besides Apple’s purchase of both Placebase and Poly9, some speculated that Apple is building their own maps service to either compete with Google or step away from their input into iOS.

Apple began the process of distancing themselves from Google when former Google CEO Eric Schmidt resigned over “conflict of interest.” Apple has also added Microsoft’s Bing as a Safari search option and will be competing with Google head-to-head with their upcoming cloud-based music service. Those who enjoy Google Maps should not fear iOS 5, though, and hopefully Apple is working to implement turn-by-turn directions or something else to improve their maps application without changing the backend.

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May 26, 2011

May 24, 2011

Apple has announced in a new support document that an update to Mac OS X will be issued in “the coming days” to find and squash malware. This malware comes through supposed anti-virus software that is actually built to steal private information like credit card numbers.

In the coming days, Apple will deliver a Mac OS X software update that will automatically find and remove Mac Defender malware and its known variants.  The update will also help protect users by providing an explicit warning if they download this malware.

In the meantime, Apple is now offering a manual resolution for users who wish to remove and find malware as soon as possible. The solution is pasted after the break. This upcoming software update may be a simple security patch or may even be a part of Mac OS X 10.6.8, which Apple has already seeded twice to developers.

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May 23, 2011

In an interview with AllThingsD, France Telecom/Orange CEO Stephane Richard discussed a smaller SIM card that Apple is developing with their global carriers for future versions of their mobile devices. Besides confirming that carriers, including Orange, are working with Apple on the new initiative, Richard said that Apple’s next-generation iPhone will be smaller and thinner.

Richard’s comment specifically says the “next” iPhone, meaning the fifth-generation iPhone – rumored for a September launch – but we think his comment could simply be an assumption based on the smaller SIM card developments. Another possibility, since we have no time frame on these smaller cards, is that the next iPhone is actually an all new, thinner, smaller design.

Another possibility is that these smaller SIM cards are for the “iPhone nano,” which the Wall Street Journal discussed earlier this year. The device, codenamed N97, is said to be smaller, lighter, cheaper and feature an edge-to-edge display. Smaller SIM cards would be perfect for this device, so perhaps Orange’s CEO just dropped a hint of that.

The person who saw the prototype of the new iPhone said the device was significantly lighter than the iPhone 4 and had an edge-to-edge screen that could be manipulated by touch, as well as a virtual keyboard and voice-based navigation

It’s necessary to mention that Richard is the same person who “confirmed” an Apple tablet – with 3G -announcement in late January, but said it would include a webcam. As we all know, the Apple tablet only got a webcam two months ago with the iPad 2.

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May 21, 2011

Our sources nailed it. What is being referred to as Apple Store 2.0 internally has officially launched Down Under.  Australia is close to a day ahead of us in the United States. Just like we told you, paper signs and information cards have been swiped from Apple’s wood tables and have been replaced with super-interactive iPad 2s. These specially equipped tablets provide a simple and easy-use-view into the product right beside it.

Additionally, the iPads feature a button to call an Apple representative for assistance – sort of like an airplane call button.That’s all we’ve been able to find so far, but given that our sources nailed that part 100% – it won’t be too long until we see the other changes. Another picture after the break courtesy of Mac Prices.

Email us at tips@9to5mac.com with your Apple Store 2.0 pictures!

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May 18, 2011

A source has just dropped a load of unconfirmed information on us for what is being internally referred to as “Apple Store 2.0.” Apple Store 2.0 is a major makeover for the Apple retail store experience. Apple has been working on this new type of Apple store for a while now and the development’s ceiling does not only reach Apple’s Senior VP of Retail Ron Johnson, but was led by Apple CEO Steve Jobs and Apple design chief Jony Ive.

Like we reported before, Apple is taking their personal setup service very seriously. Even more so in Apple Store 2.0. Personal Setup will have new dedicated areas in stores called “Startup Sessions.” The new bars are said to be even more interactive. Another major change at Apple Stores has to do with their signage. Today, next to each Mac and many products are paper signs. With Apple Store 2.0, those signs will be replaced with interactive iPads.

Next, these new Apple Stores – at least in some locations – will feature beefed up displays, which are described as “huge,” in addition to brand-new sound systems. Besides those in-store changes, Apple is set to release a brand-new Apple Store iOS application – possibly on Sunday – that is even more interactive. For example, a user with the app can walk into the store and the app will know which location the user is at. The app can even ask the user if they’d like to speak to a specialist, for example.

Update: Additional sources have let us know that stores have received some boxes today that are only to be opened by the store’s visual manager. The sources speculate that these boxes are for new store or window displays. Other sources have said that Apple will be doing some more employee training on iPads.

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May 17, 2011

Right on time… Digitimes reports that Apple has lowered GSM and CDMA iPhone 4 production ahead of the September launch for the fifth-generation iPhone – “iPhone 4S.” The report says that “Apple has lowered its expected shipment volume of iPhone 4 for the second quarter of 2011 from 20 million units, to 17.5-18 million units consisting of 16 million units of the 3G version and 1.5-2 million units of the CDMA version.”

The report also says that the “iPhone 4S” will include an 8 megapixel camera developed by OmniVision and Largan Precision. Production of this new iPhone is said to begin in August, which is not far off from Reuters’ late July claims from a few weeks back. The iPhone 4S will also include an A5 dual-core processor, as we reported last month. The phone might also include T-Mobile and Sprint support – but will lack any major design changes. Another report says that the 4S is unlikely to carry LTE – that’s likely coming in 2012.

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