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Avatar for Mark Gurman

Mark Gurman

@markgurman

Mark is an award-winning journalist who worked at 9to5Mac for over six years. He covers Apple and other topics related to the consumer technology industry.

Mark is regarded as one of the go-to reporters for all Apple-related matters, one of Wired‘s top 16 people to follow in technology, and one of TIME Magazine‘s top 25 bloggers of 2013Mark has also been profiled by CNN Fortune multiple times, NPR, the Los Angeles Times, LA Weekly, the Huffington PostBusiness Insider, Columbia Journalism Review, MarketplaceHaaretz, and USA TodayMark was also recently named to the 2015 Forbes 30 under 30 List.

In 2012, Mark published the first photos of the iPhone 5, broke the news about Apple’s switch to an in-house Maps application, revealed the first 15-inch Retina MacBook Pro, forecasted that Apple would update the iPad’s software with Siri support, and accurately revealed the iPad mini’s higher-than expected price point.

In 2013, Mark published the first photos of the original iPad Air, provided the first details about Jony Ive’s end-to-end iPhone and iPad software update called iOS 7, provided information about OS X Mavericks, and detailed Apple’s early work on the Apple Watch.

In 2014, Mark revealed Apple’s work on a new Health application for iOS 8 and the Apple Watch, Ive’s redesign of OS X called Yosemite, and details about the iPhone 6 and iPhone 6 Plus.

Mark started out 2015 with a significant scoop detailing Apple’s yet-to-be-released 12-inch MacBook with a Retina display, thinner design, and more advanced trackpad and keyboard. He has continued the year by reporting on several details about iOS 9, including the new Proactive Assistant, redesigned Siri, upgraded Maps with transit functionality, new system font, split-screen iPad apps, Swift 2.0, as well as predicting a performance focus for both that software upgrade and OS X El Capitan. Mark finished the year by reporting the majority of the details about the new Apple TV, iPhone 6s and 6s Plus, Apple Watch updates, the iPad Pro, the iPad mini 4, and iMacs.

Mark started out 2016 with exclusive reports on Apple’s work on a pair of completely wireless Beats headphones for the iPhone 7, details on the iPhone SE, iPad Pro 9.7-inch, Apple Watch updates, Apple’s March product event, new Apple retail initiatives, and Tim Cook’s Town Hall meeting with Apple employees.

Mark has also written long-form features on “Apple Anonymous,” a group of retail employees who discuss work over Twitter and the fascination of watches by Apple executives. Most significantly, in fall 2014, Mark published an extensive profile of Apple’s PR and Communications department that was compiled over two months into nine chapters. Mark also provides analysis on relevant technology industry topics, such as Apple’s recent executive shakeup. Mark kicked off his writing career at the end of 2009, and he had his first significant break in 2011 with a story detailing Siri and the iPhone 4S.

You can follow him on Twitter.

Connect with Mark Gurman

Apple working on iTunes 11 with iOS 6 support, improved iCloud integration

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According to sources, Apple has recently begun internally seeding the next major release of the iTunes application for computers, iTunes 11. Work on iTunes 11 began prior to the release of iTunes 10.6, and the development of the new software product – that we are familiar with – is currently focused on under-the-hood changes, rather than cosmetic changes. However, Apple develops different portions of products in separate groups or at separate times, so the final product will likely include some new user-interface elements and more visible features.

Apple is working on iTunes 11 as a version of iTunes that supports their upcoming iOS 6 release and future devices. Apple typically releases new versions of iTunes alongside major new OS’s and mobile devices. While iTunes 11 is built as an iOS 6 compatible-release, according to sources, iTunes 11 could very well be a release coming farther down the road, and Apple could very well release another iTunes 10.x point update as a simple iOS-6-compatiblity release. One source calls that the more likely situation.

On the subject of iTunes, we’re still hearing that a full iTunes Store and App Store revamp is underway for a launch between this summer and the fall. Earlier this year, Apple purchased a company called Chomp to help with that refresh. Since then, we’ve heard multiple independent whispers that the Chomp team has been fully integrated into a team that specifically exists in order to improve content discovery within the iTunes application and the online store.

The above image is an actual screenshot from an internal iTunes 11.0 build, but we have seen more than that. iTunes 11 includes an increased presence of iCloud integration. Perhaps the biggest testament to this is a dedicated iCloud settings panel within iTunes. This panel is a centralized, always accessible spot for users to control iCloud related features while in iTunes. These features include iTunes Match, iTunes in the Cloud, iCloud iOS device backups and more. We’ll have more on this soon.


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Scanner Pro gets revamped iPad interface, faster image processing, folder support

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Scanner Pro by Readdle, one of the most popular and functional scanner-replacement applications for iOS, has received a major update. The update adds on all new iPad version that is super intuitive, easy to learn, and very functional. Scanner Pro for the iPad, iPhone, and iPod touch uses your device’s camera to essentially scan any document onto your iPad. Like a real scanner, but more conveniently because you are using a mobile camera that can connect to the internet. That internet connection allows you to quickly upload your scanned documents to sites like Dropbox, Evernote and Google Docs.

The application was already state-of-the-art in terms of its image processing and features like custom page sizes and integrated printing, but today’s update adds a few more enhancements. Searching through your scan library is now available making Scanner Pro more usable for power users. Another important power-user (and consumer) feature is the ability to place your scans in folders. The folder system works and looks similarly to the iWork for iOS folder system, so users of those applications will feel right at home. The new update also adds improved image processing to make scanning documents and even quicker process. The new Scanner Pro (it’s a universal app and has iPad Retina support) is now available as a free update or for $6.99 for first time users.


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Speed review: Replacing your car dashboard with an iPad

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Developer Steven Troughton-Smith has re-written his acclaimed Speed for iPhone application for the iPad. The new iPad application takes full advantage of the iPad’s larger display, Retina graphics support, and the device’s GPS. The concept of Speed is simple: it uses the iPad’s sensors, including the GPS, to be able to process and inform users how fast their car is moving. The application has a beautifully embedded Google Map interface to show your car (as a blue dot) in motion, and also uses the device’s compass to which direction you are headed. The application also features a center dial (analog or digital) that allows users to setup a maximum speed. If a user goes above the set speed limit, the iPad will notify them that they are passing this limit. This is perfect for speed-limited driving environments, and pushes the iPad as a fully digital car dashboard replacement or complement.

[youtube http://www.youtube.com/watch?v=nfMAqzxy9CQ]

The application will also tell you how long (in terms of distance) you have travelled, much like a car will tell you in the dashboard, when the application is running and even in the background. If you flick up on the Speed dashboard interface, you are presented with options such as true north and magnetic north for the compass feature, analog or digital presentation for the speed limiter, trip total resetting, and background tracking. The interface of the application is beautifully crafted and appears like a real car dashboard complete with a leather background and chromed-out toggles.

In our real life tests, the application is very accurate against our actual real-life car speeds measured by our actual car dashboards. For anyone living in this digital world, Speed for iPad is the future – we believe of car dashboards. On an iPad, it’s portable, can be held by anyone in the car, and can be your media center with the device’s built-in music player. iPad car dashboard mounts are even already appearing. Something important to note about Speed for iPad is the development process that went into the application. Speed started as one of the initial App Store applications, grew very popular (the app even was promoted by Apple), and has now been completely redesigned and re-written for the iPad with a host of new features. This circle will continue when Speed 2 launches later this year for the iPhone, complete with all the new innovations in this new iPad app.

Speed for iPad is available for $2.99 on the App Store today. You can read more about Speed at the official website. Press release:


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Faster iPhone with 1GB of RAM seeded internally, iPod touch 5,1 in the works

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With one iOS device update out of the way for 2012, Apple is working on updates to the iPhone and iPod touch. While these updates are expected, we’ve learned some details about this new iPhone and iPod touch.

First, the new iPhone. Much like they did last year, Apple has internally seeded a prototype next-generation iPhone with the iPhone 4 design. The actual next-generation iPhone is specifically said to not include the iPhone 4/4S design, but Apple is testing these new devices in older casings to throw off leaks. The purpose of the prototype iPhone that we heard about is to test a variation of the “A5X” chip in an iPhone. The A5X processor in the new iPad was specifically built to drive the new Retina Display, so that chip wouldn’t make much sense in an iPhone.

Instead, the iPhone prototypes that we’re talking about have a variation of the A5X’s S5L8945X architecture. Like the A5X-powered iPad, these new iPhone prototypes are packing 1GB of RAM. This prototype is labeled N96 internally, but we’re not sure if this internal codename will carry over to the actual next-generation iPhone. Again, this iPhone that we are describing is an internal-only unit built for testing the performance of a new chip in an iPhone, not an actual phone that Apple will produce.

On to the iPod touch…


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Vimeo iOS app adds 1080P video streaming support, quality adapts to your network connection

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Depending on your network connection, the Vimeo App Store application for the iPhone, iPad, and iPod touch will now play video up to 1080P quality. The player will also fallback to 720P HD on slower connections. Playback and buffering is also described by Vimeo as more reliable. The update is free on the App Store right now. 


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Following false claims about Apple supply chain conditions, Mike Daisey loses honorary degree, withdraws from college commencement speech

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Image of Daisey via BusinessWeek

According to an email sent to students of Cornish College of the Arts in Seattle, Mike Daisey was scheduled to deliver a commencement speech at the college’s graduation this year and receive an honorary degree. Following his false claims about Apple supply chain worker conditions, the school and Daisy have agreed to revoke his speech honor and honorary degree.  Here’s the letter:
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New Apple Online Store coming soon banner is likely meaningless to most of us

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There’s been talk this morning that Apple is “preparing [an] overhaul of its online store.” This is based off a banner that says a “new Apple Store is launching very soon.” The fact is that this new online store has nothing to do with the Apple Online Store that each of us run to whenever a new product is announced. This online store is more of an internal environment for educational institutions and Apple authorized resellers to buy more product for their students and store customers, respectively.

[youtube http://www.youtube.com/watch?v=QKpHelX41t8]

Apple authorized resellers began receiving notifications about an updated online store this past week (see above), but, again, that new store is simply an updated version of the reseller store that end-users should never see. On the notification email is an iMac displaying the current Apple Online Store for resellers.

That seemingly “new” Apple Online Store user interface is nearly two years old. Directly above is an Apple-created video overview of the online store provided to resellers in 2010. It appears that this online store update may span to Apple’s online store specifically for educational institutions (and perhaps for business customers), but these “New Online Store Coming Soon” banners are not referring to Apple’s standard online store. On the other hand, we know that Apple is at work on a new Apple Online Store (which could launch anytime), but these banners are not indicative of that re-design.


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Apple resellers update iPad signage to acknowledge possibly misleading 4G branding, customers emailed refund information

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Following Apple’s acknowledgement last month that the iPad “4G” marketing in Australia may be misleading to some customers, Apple has sent iPad 4G buyers in Australia refund information by email. Additionally, the company has instructed resellers to update their in-store signage with new signs that better outline the iPad’s true cellular data capabilities in Australia. Apple makes it clear in their new signage and letter to customers, as first posted by MacRumors, that the iPad WiFi + 4G does not support Australian LTE or WiMax. Apple’s new store sign is above, and the refund instructions sent to customers is directly below:


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Apple investigating new iPad WiFi issues, tells AppleCare to replace affected units

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According to an internal AppleCare document, Apple is actively investigating a series of WiFi-related issues affecting the third-generation iPad. Since the new iPad’s launch, many users have been complaining about third-generation iPad WiFi issues ranging from connection drops, slow download and upload speeds, or the device’s inability to even pickup local WiFi networks. A thread discussing the issue exists on Apple’s online support forums has almost amassed 700 replies from users with similar issues. Here are some examples from the forum thread:

I am in a hotel with my laptop and new ipad3. The laptop wifi reception is as strong as it gets, but the iPad only registers a weak signal. Anyone else having similar problems? Any suggestions?

It has absolutely nothing to do with routers. I am right next to my wife, to whom I gave my iPad 1: she has full bars and I have 1-2. FYI: on Speedtest near the router I get over 10 mb downloads; 20 feet away I get .2 mb downloads. That’s ridiculous.

Same problem; same issue.  Mine with University’s wifi or my home wifi (Airport Express).  Original iPad maintains a strong connection right next to new iPad, which doesn’t.

Besides the supposed third-generation iPad charging and overheating issues, the iPad WiFi issues were noted by the media during the past couple of weeks. Apple has taken notice and has admitted internally to some new iPad models having the WiFi issues described in numerous reports and on forum threads. The company says “symptoms can include, but are not limited to: intermittent connectivity, slow WiFi speeds, and WiFi network not seen.” Apple tells AppleCare employees to ensure that devices they test are not facing these issues due to normal software bugs, but instead because of the actual hardware components.

WiFi-only third-generation iPads are the only devices affected by these issues, according to Apple. The 4G LTE models are presumably safe from these issues due to the extra network power allowed by the black rubber cut on the top of the unit.

iPads that are affected by WiFi issues are supposed to be “Captured.” According to one source, “Captured” is code for the device to be immediately packed up and shipped to Apple’s engineering centers for examination and investigation. Apple employees are instructed to Capture the iPad itself and included accessories (the charging adapter and USB cord). Apple will replace affected units.


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Apple releases improved iAd producer with new iPad support, ability to integrate Twitter into ads

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Apple has released a new version of their iAd Producer software with several enhancements and new features. iAd Producer version 2.1 is faster so loading and saving for iAd Producer files happens more quickly. Additionally, exporting of iAds is quicker and utilizes less device memory. On the new features side of things, iAd Producer 2.1 extends support to the third-generation iPad with the Retina Display, allows for on-device ad debugging, and now supports WebGL assets. Perhaps the most important new feature is integration with Twitter. Apple says iAd creators can now integrate Twitter into their advertisments. This represents increasing Twitter integration with Apple products; a partnership that began last year with iOS 5 and that will be extended later this year with OS X Mountain Lion. The entire change log is after the break.


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Apple subsidiary FileMaker releases new version of its flagship product, makes iOS version free

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Apple subsidiary FileMaker has announced a new version of their flagship software product, FileMaker 12, with new database creation tools and themes. The Mac version of FileMaker 12 gain improved 64 bit support as well as wide area network support, enhance support for large databases, and add fast file and multimedia-content streaming. Database and project creation are now easier and faster with new and more intuitive themes on the Mac. The most important addition to the product is its more streamlined interface for creating interfaces that run on iPads, iPhones, and iPod touches. Additionally, a new iOS device application is available for free. The app takes many features from the desktop product but is mostly used to run Mac-created databases. The Mac and iOS apps work in tandem.

http://www.youtube.com/watch?feature=player_embedded&v=LQl1FdbEyME

The full press release is after the break.


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Apple boosts iAd revenue share for developers from 60% to 70%, here’s a possible explanation

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Apple has always provided 70% of application download revenues to developers, but has only provided 60% of the revenue for iAd clicks. Now, Apple has boosted the iAd revenue share to 70%. In this long run, this may mean a major boost in income for developers who rely on the iAd platform for their income. (While today is April 1/Fools day, this comes direct from Apple’s developer iTunes Connect website.) Apple notes the change in an updated developer agreement:

(a) Apple Campaigns. Developer shall receive seventy percent (70%) of the Net Advertising Revenue derived from the sale of advertising on the Developer’s Mobile Properties (“Developer Revenue Share”) net of any applicable taxes as provided in Section 6 of this Agreement. The Developer Revenue Share percentage may be adjusted from time to time at Apple’s sole discretion. Notice of material changes to the Revenue Share percentage will be posted on the Company Portal. “Net Advertising Revenue” is defined as gross advertising revenue recognized through the delivery of ads by Apple less: a) any allowances actually made or taken for returns, credits, cash discounts and promotional allowances; and, b) Agency and agent fees, discounts, commissions and referral fees.

While we can’t confirm this independently, a possible explanation for the revenue share increase has been posted by developer zSprawl. According to the developer, Apple – starting today – will only count impressions, not clicks, for developer revenue. If this is true, it can be assumed that Apple is including the extra 10% to make up for the lost click money. Also, advertisers apparently only have to create $100,000 (or up) accounts with Apple, which is down significantly from the former $500,000 and $1,000,000 minimums, according to the developer.


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Crest: The most fun, creative way to view tweets on your iPad

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Retina Display iPads are fully supported

The iPad App Store is packed with many Twitter clients, but most of these clients offer a similar experience. A user interface with a timeline, a button to open up a tweet sheet, and several more advanced features like direct messaging, tweet quoting, translating and more. Crest ($1.99), however, throws the concept of a typical iOS Twitter client away and offers a brand new way to view your Twitter timeline. This view is a plain black background with falling tiles of Twitter user profile pictures. A user taps the small icon and then that particular user’s tweet will popup.

[vimeo http://www.vimeo.com/38238960 w=400&h=225]

The application also allows you to view that user’s profile by tapping on their name. You can view your own profile by swiping your finger across the display to the right, and you can post tweets by swiping to the left. Additionally, you can swipe to the right on a tweet to reply to it. Tapping the top of the user interface brings up a settings module and a search bar. The application is very minimal and we can’t recommend it as a Twitter “power-user’s” only iPad Twitter client, but we can recommend it to Twitter users who focus on reading tweets, and we can definitely recommend it to any Twitter user who wants to complement their main Twitter application with a fun alternative. I’ve been using Crest for about a week and have enjoyed the unique and convenient experience.

Apple seeds OS X 10.7.4 build 11E35 to developers (release note included)

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Almost two weeks after the seeding of the initial OS X 10.7.4 beta, Apple has released a new build to developers. The new build is numbered 11E35 and, according to Apple, includes “no known issues.” Apple tells developers to focus on the App Store, graphics, QuickTime, Mail, and iCal. The new seed is available only to registered developers, and Apple has provided no public timeline for the 10.7.4 release. The release notes for the new build can be viewed after the break.


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Photos: Apple CEO Tim Cook tours Foxconn plant during his trip to China

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Apple CEO Tim Cook has been in China the past few days meeting with senior officials from both companies and the Chinese government. He has already been spotted at an Apple Store in China, and now Apple has confirmed that Cook went on a personal tour inside of a Foxconn plant. Cook reportedly visited a newly instated iPhone manufacturing section within Foxconn. Foxconn has been the source of many Apple product-production based controversies as of late, and Cook, notably, emailed his staff a lengthy response addressing concerns of worker safety and other topics. One more image (via iFeng) of Cook’s Foxconn visit is after the break.


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‘Strongest iPad launch yet’: Apple announces three million new iPad sales since March 16 launch

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Apple has announced that they have sold three million of the new iPad models. The new iPad went on sale on Friday, March 16 and includes the Retina Display, A5X chip, a new iSight camera, and 4G LTE capabilities. Three million marks a huge milestone as this new iPad only went on sale three days ago. For comparison, it took Apple a little bit over a month to pass the one million mark for the first-generation iPad.

The new iPad is a blockbuster with three million sold―the strongest iPad launch yet,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “Customers are loving the incredible new features of iPad, including the stunning Retina display, and we can’t wait to get it into the hands of even more customers around the world this Friday.

Apple has also reaffirmed that more countries will see launches of the new iPad this upcoming Friday, March 23. These sales will begin at 8AM local time in Austria, Belgium, Bulgaria, Czech Republic, Denmark, Finland, Greece, Hungary, Iceland, Ireland, Italy, Liechtenstein, Luxembourg, Macau, Mexico, The Netherlands, New Zealand, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain and Sweden.


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Apple decides what it is going to do with its $100 billion in cash, announcing tomorrow via 6AM/9AM conference call

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Apple has announced that it will hold a conference call tomorrow morning to discuss the company’s plans for its approximately $100 billion in cash reserves. The announcement will occur at 6AM Pacific / 9 AM Eastern time, and the discussions will be led by Apple CEO Tim Cook and Apple CFO Peter Oppenheimer. Apple specifically notes that the call will be focused on Apple’s decision, not on the current quarter or topics besides the company’s cash reserves.

Apple says that the press can dial in at (877) 616-0063 (toll-free) or (719) 219-0041. They must enter confirmation code 592016. However, anyone can listen in via Apple’s QuickTime streaming website. Apple’s cash reserves have been a long topic of discussion as Apple has continuniously said that it is pleased with its reserves, but is not ready to announce what they plan to do with the money. An Apple dividend has been long expected, but other than that, not much has been rumored.

We’ll be covering the call live tomorrow morning. Apple’s full press release is after the break.


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Sources: Adobe wrapping up CS6 development, public beta launching soon

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[youtube http://www.youtube.com/watch?v=UrlsnQ32YhY]

Demo of improved content-aware editing in Adobe CS6 

According to previously reliable sources, Adobe is finishing up development on one of their largest Creative Suite updates in years, CS6. Adobe has been focused on CS6 development since mid-2011 and now development is winding down. This period has seen numerous beta releases that have been seeded to a small, private test group. But now, with development coming to a close, Adobe is planning on soon making CS6 available in the form of a public beta.

This public beta will mark a feature complete release, but will be Adobe’s final major step in assuring a strong CS6 release later this year. CS6 is a major upgrade to CS5, and some new enhancements include a revamped user-interface, improved content-aware pixel manipulation, integration with new Adobe cloud services, improved 3D effects, layer filtering, improved file searching, and more. The suite includes improved versions of apps such as Photoshop, Illustrator, DreamWeaver, InDesign, and more.


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New OS X 10.8 beta adds Twitter notifications, contact access requests, iCloud Safari tabs

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Earlier today, Apple seeded their second developer preview of the upcoming OS X 10.8 Mountain Lion release. As Apple noted when introducing the new OS X software product earlier this year, the new version is all about bringing iOS 5 features to the Mac. This includes popular iOS features like Game Center, Notification Center, AirPlay Mirroring, and Messages. Since the release of the new beta earlier today, a few notable additions have been spotted.

Twitter in Notification Center: 

While promised when Mountain Lion was introduced, developer preview 2 now allows developers and testers the ability to receive Twitter for Mac notifications. These notifications come for @replies and direct messages. These are seen by way of notifications like banners and via the actual Notification Center panel itself.

iCloud tabs in Safari:

Also promised at introduction was an iCloud Safari tab system. Developer preview 2 brings the feature to fruition, and it is exactly what one would imagine. The new iCloud Safari tabs feature allows users to keep their open Safari tabs in sync across iOS devices and Macs. The feature is activated by clicking the iCloud button now on the Safari address bar.

Contacts access requests:

Another notable addition is a new panel that warns users that an application is about to access their contact list information. This addition comes following the iOS/Path contacts situation from a few weeks ago. In 10.8, Apple is making this contact access process as transparent as possible. Apple has said that they will be doing this in a future iOS software update as well. Thanks PiratX! 


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Apple seeds OS X 10.8 Mountain Lion Developer Preview 2 (Update: 10.7.4 Beta too)

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Apple has seeded developers with the second preview of OS X 10.8 Mountain Lion. The download is, again, available via the Mac App Store, and developers must get a redemption code from the Mac OS X Development Portal in order to download. Apple is yet to provide release notes for the second version, so send in what you find to tips@9to5mac.com. The build number for this new preview is 12A154q. Mountain Lion brings many iOS 5 features to the Mac including AirPlay Mirroring, Game Center, Notification Center, and a Messages client.

Update: Apple has also seeded Mac OS X 10.7.4 to developers.


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Harrods announces that its Apple Store makes its grand opening tomorrow at 10 AM to sell new iPads

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We’ve been following the prospect of a Harrods Apple Store-in-store for a while now. First, we broke the news in January that the store would be coming later this year, then we pinpointed the March 16th opening date. Now, Harrods has announced that their “Apple shop” will be opening tomorrow at 10 AM to sell the new iPad.

[tweet https://twitter.com/#!/HarrodsofLondon/status/180326253591658496]


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The new iPad: Available Friday March 16th at 8am

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A source in retail just sent us some artwork from upcoming Apple Store frontage that confirms that Apple retail stores will open at an early 8am to begin selling the third-generation iPad. Earlier, we had heard that a new Houston store would be opening at 8am on the 16th, and this strongly hinted at a morning iPad launch.

Additionally, we’re hearing that there is a major overnight for retail employees on Thursday, and all available hands will be on deck Friday morning for the new product launch. As a bonus, those retail employees who are working outside of normal store hours will be receiving an additional 10% wage increase for their time.


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Tether launches $30/year web-based tethering service for iPhones, works around Apple’s restrictions

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[youtube http://www.youtube.com/watch?v=8GkbAiRMf40]

Tether made news in November, 2011 when Apple seemingly accidentally accepted their application into the iTunes App Store. The $14.99 piece of iPhone software allowed anyone to simply download the iPhone app, install a Mac app, and have unlimited tethering by way of a USB cable. The service still didn’t compare to the ease-of-use found in Apple’s built-in wireless Personal Hotspot feature, but is much cheaper for users as no carrier plan is required. That application was pulled only a few days later by Apple, so iTether has been working on a replacement solution. The solution is meant to work for all iPhones (jailbroken or not) and uses the web versus an application that must pass Apple’s App Store guidelines.

As the company explains in their video above, the new solution allows users to setup an Ad-Hoc network on their Mac, connect to that network from the iPhone, turn on their Mac app (download here) and then just login to iTether’s HTML5-based to get started. The company tells us that their patent pending technology works with 3G connections, is data encrypted, and that the entire experience is wireless. No USB connection is required like in their old iOS-application-based solution. The service costs $30 per year, which is much less than the usual $30 a month tethering plans that some carriers require. However, the new iTether will be sold for $15 to those who order during this launch week.


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