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Image via Jon Brodkin

Tomorrow will mark three months since the launch of iOS 8.4 and Apple Music, and this means that the first free trial sign-ups will begin expiring. In its latest push to retain users, Apple has begun emailing users with set-to-expire trials as well as pushing notifications to their devices. As can be seen in the image above, the notification encourages users to renew.

As we learned in the summer, users who do not manually end their free trial with Apple Music will be automatically opted into continuing their subscription for either $9.99 or $14.99 (family plan). Users who wish to not continue with Apple Music can disable their subscriptions manually via their iTunes account page. Last week, our own Ben Lovejoy weighed the pros and cons of Apple Music in order to make his own renewal decision.

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Ads are things we all love to hate. While some can be amusing, and others can be useful, drawing our attention to products or services we weren’t aware of, mostly we view them as things to tolerate at best – and to be profoundly irritated by at worst.

Some think they have a simple solution to this: using an adblocker. Adblocking software has existed for desktop browsers for many years, but to date there haven’t been any effective blockers for iOS.

All that could change with iOS 9, however, with content-blocking capabilities built right into the platform. If Apple chooses to allow adblockers into the App Store (and we don’t yet know yet for sure that it will), that could require advertisers, ad networks, publishers and readers alike to up their games … 
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